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Company Address:
3211 Shannon Road, Suite 610
Durham, NC 27707
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Customer Contact

Tom Daly, Senior Partner
Martin Molloy, Partner
Andrew Willard, Partner
Tristan Shook, Partner

Company Description

W5 is a boutique custom marketing research firm. We focus on answering who, what, when, where and why people relate to products, services and brands. W5 conducts full-service marketing research and research strategy services for Fortune 500s and leading advertising agencies. We deliver a full range of custom qualitative and quantitative research solutions worldwide for the CPG, casual dining/QSR, financial services, health care and technology industries. Research specialties include: attitude and usage, branding, concept/product development, consumer journeys, in-store ethnography, messaging, mobile ethnography, new product development, personas, positioning, segmentation and tracking.

Research Services
  • Advertising Research
  • Attitude/Usage Studies
  • Brand Positioning Studies
  • Communication Strategy Research
  • Conjoint Analysis/Trade-Off Analysis
  • Ethnographic Research
  • Focus Group-Bulletin Board
  • Focus Group-Online
  • Hybrid Research (Qual/Quant)
  • In-Store Research
  • International Research
  • Segmentation Studies
  • Shopper Insights
  • Tracking Research
Industries, Markets and Audiences
  • Advertising Agencies
  • Business-To-Business
  • Fast-Food Industry
  • High-Tech
  • Hispanic
  • Insurance
  • Packaged Goods
  • Telecommunications

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