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Company Address:
3211 Shannon Road, Suite 610
Durham, NC 27707
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Customer Contact

Tom Daly, Senior Partner
Martin Molloy, Partner
Andrew Willard, Partner
Tristan Shook, Partner

Company Description

W5 is an established mid-size research agency, collaborative and boutique in nature, creative and nimble in our approach to full-service marketing research and research strategy services. Headquartered in Durham, N.C., we ensure the highest quality and standards in the work we perform for our clients while maintaining a work-life balance that accommodates family and community participation. Our diverse team, hailing from academe, agency, consulting and client-side, uniquely address methods of discovery and application. From transformative group, in-context and digital qualitative inquiry to robust quantitative techniques encompassing surveying and sophisticated data modeling, we offer a range of innovative services. We deliver strategic solutions to ensure impactful, sustainable advantage.

Research Services
  • Advertising Research
  • Attitude/Usage Studies
  • Brand Positioning Studies
  • Communication Strategy Research
  • Conjoint Analysis/Trade-Off Analysis
  • Ethnographic Research
  • Focus Group-Bulletin Board
  • Focus Group-Online
  • Hybrid Research (Qual/Quant)
  • In-Store Research
  • International Research
  • Marketing Research-Full Service
  • Segmentation Studies
  • Shopper Insights
  • Tracking Research
Industries, Markets and Audiences
  • Advertising Agencies
  • Business-To-Business
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Health Care
  • Hispanic
  • Information Technology (IT)
  • Insurance
  • Millennials
  • Packaged Goods
  • Telecommunications

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