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Company Address:
3211 Shannon Road, Suite 610
Durham, NC 27707
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Customer Contact

Tom Daly, Practice Principal

Company Description

W5 combines the professional services offered by traditional marketing research firms, strategy-oriented consultancies and communications planning agencies. We deliver a full range of custom qualitative and quantitative primary marketing research solutions worldwide for the CPG, casual dining and QSR, financial services, health care, technology industries and their advertising agencies. Research specialties include: attitude and usage, branding, concept/product development, conjoint/trade-off analysis, ethnography, messaging, new product development, personas, positioning, segmentation and tracking.

Research Services
  • Advertising Research
  • Brand Positioning Studies
  • Communication Strategy Research
  • Conjoint Analysis/Trade-Off Analysis
  • Ethnographic Research
  • Focus Group-Bulletin Board
  • Hybrid Research (Qual/Quant)
  • In-Store Research
  • International Research
  • Observation Research
  • Segmentation Studies
  • Tracking Research
Industries, Markets and Audiences
  • Advertising Agencies
  • Business-To-Business
  • Electronics
  • Fast-Food Industry
  • High-Tech
  • Insurance
  • Telecommunications

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