Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Gongos Research

Gongos Research

Company Address:
2365 Pontiac Road
Auburn Hills, MI 48326
USA
View Map


SourceBook

Customer Contact

Camille Nicita, President/CEO
Christi Walters, Principal/Business Development
Greg Heist, V.P./Strategy & Innovation
Jason Raguso, V.P./O2 Integrated
Susan Scarlet, Marketing & Public Relations

Company Description

Gongos’ approach to consumer intelligence supports decision-making for Global 1000 companies. Fusing technology with custom research and insights curation, Gongos offers clients multiple levels of engagement to address their ongoing business challenges. Its newly launched data integration practice, O₂ Integrated, harmonizes enterprise and research knowledge through consultative retainerships. Serving the consumer products, retail, financial services, transportation and technology spaces, Gongos combines innovative and foundational approaches to primary research and market intelligence. The company thrives on developing techniques to shape purposeful stories that can be readily socialized within client organizations. Gongos’ innovation strategy focuses on identifying and addressing industry paradigm shifts. As a leader in online research communities, Gongos continues to actualize their untapped potential through its i°Communities® and metaCommunities® platforms. The company’s immersive approach was further solidified with the launch of the i°Communities mobile app for iOS and Android. Gongos is also pioneering practices in modular mobile survey design and smartphone-enabled ethnography through SmartFly™, and has tested the effect mobile engagement has on consumer authenticity. Its digital methods team ensures that these and other advanced approaches uncover deeper insights, while maintaining methodological integrity. The company’s primary research division, Gongos Research, partners with corporate research and insights teams on initiatives spanning the entire product and marketing life cycle. Focuses include concept and product development, voice of the customer, price/feature optimization, emotional connections, shopper immersion, positioning and segmentation. Its holistic approaches incorporate both qualitative and quantitative techniques.

Research Services
  • Focus Group-Online
  • Marketing Research-Full Service
  • Mobile Surveys
  • Online Communities - MROC
  • Online Survey Design/Analysis
  • Qualitative-Online
  • Shopper Insights
Industries, Markets and Audiences
  • Automotive
  • Consumer Durables
  • Packaged Goods
  • Retailing
  • Transportation

Comment on this listing

comments powered by Disqus

These companies, organizations and individuals have opted to be listed in this Directory. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind arising out of the use or performance of the products or services provided by those listed.