Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

First Insights

Company Address:
90 Broad St., Suite 1503
New York, NY 10004
USA
View Map


This company is included in the following directories

SourceBook

Customer Contact

Lon Taylor, Principal Usability Cnslt.

Company Description

First Insights specializes in usability research and conducts lab-based usability testing, field-based and ethnographic studies, contextual interviews, focus groups and heuristic analysis. We work closely with clients to understand their business, marketing and IT goals before selecting a methodology, thereby helping them save valuable time and development expenses on Web sites, intranets and software initiatives. Our industry verticals include: automotive, airlines and travel, banking, insurance, pharmaceuticals, packaged goods, online retailing and technology.

Research Services
  • Attitude/Usage Studies
  • Brand Positioning Studies
  • Brand/Image Development
  • Business-To-Business Research
  • Competitor Analysis Evaluation
  • Concept Testing
  • Customer Satisfaction Studies
  • Ethnographic Research
  • Focus Group-Moderating
  • Focus Group-Online
  • New Product Research
  • Online Research Consultation
  • Qualitative Research
  • Usability Testing
  • Web Site Evaluation
Industries, Markets and Audiences
  • Affluent/Wealthy
  • Airlines
  • Automotive
  • Business-To-Business
  • Children
  • College Students
  • Computer-Software
  • Cosmetics
  • Education
  • Environmental
  • Executives/Management
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Foods/Nutrition
  • Health Care
  • Hispanic
  • Information Technology (IT)
  • Insurance
  • Internet/Web
  • Non-Profit/Fund Raising
  • Office Products
  • Packaged Goods
  • Pharmaceutical Products
  • Physicians
  • Publishing
  • Real Estate/Development
  • Sports
  • Tourism

Moderating

Moderators on Staff

Lon Taylor, 500+ sessions, since 1999
Julie Rabin, 300+ sessions, since 2000

Company Description

First Insights specializes in usability testing, ethnographic studies, contextual interviews, focus groups and heuristic analysis. We've conducted research projects in a variety of industries and can offer complete project management to include: facility selection, screener development, creation of a moderator's guide and moderation in one-on-one, group, phone or online settings. Our team pays careful attention to understanding your business, marketing or IT objectives and we always deliver an easy-to-understand summary report.

Industries, Markets and Audiences
  • Affluent/Wealthy
  • Airlines
  • Automotive
  • Automotive Aftermarket
  • Business-To-Business
  • Financial/Investment/Banks
  • High-Tech
  • Insurance
  • Internet/Web
  • Office Products
  • Packaged Goods
  • Pharmaceutical Products
  • Physicians
  • Telecommunications
  • Travel
Moderator Languages Spoken
  • English

Comment on this listing

comments powered by Disqus

These companies, organizations and individuals have opted to be listed in this Directory. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind arising out of the use or performance of the products or services provided by those listed.