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First Insights

Company Address:
111 W. 19th St.
Floor 6
New York, NY 10011
View Map

This company is included in the following directories


Customer Contact

Lon Taylor, Principal Usability Cnslt.

Company Description

First Insights specializes in usability research and conducts lab-based usability testing, field-based and ethnographic studies, contextual interviews, focus groups and heuristic analysis. We work closely with clients to understand their business, marketing and IT goals before selecting a methodology, thereby helping them save valuable time and development expenses on Web sites, intranets and software initiatives. Our industry verticals include: automotive, airlines and travel, banking, insurance, pharmaceuticals, packaged goods, online retailing and technology.

Research Services
  • Attitude/Usage Studies
  • Brand Positioning Studies
  • Brand/Image Development
  • Business-To-Business Research
  • Competitor Analysis Evaluation
  • Concept Testing
  • Customer Satisfaction Studies
  • Ethnographic Research
  • Focus Group-Moderating
  • Focus Group-Online
  • New Product Research
  • Online Research Consultation
  • Qualitative Research
  • Usability Testing
  • Web Site Evaluation
Industries, Markets and Audiences
  • Affluent/Wealthy
  • Airlines
  • Automotive
  • Business-To-Business
  • Children
  • College Students
  • Computer-Software
  • Cosmetics
  • Education
  • Environmental
  • Executives/Management
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Foods/Nutrition
  • Health Care
  • Hispanic
  • Information Technology (IT)
  • Insurance
  • Internet/Web
  • Non-Profit/Fund Raising
  • Office Products
  • Packaged Goods
  • Pharmaceutical Products
  • Physicians
  • Publishing
  • Real Estate/Development
  • Sports
  • Tourism


Moderators on Staff

Lon Taylor, 500+ sessions, since 1999
Domenica deFazio, 500+ sessions, since 1999
Julie Rabin, 500+ sessions, since 1999
Cole McBride, 500+ sessions, since 1999

Company Description

First Insights specializes in usability testing, focus groups, ethnographic studies and contextual interviews. We've conducted research projects on Web sites, mobile apps and dozens of new product concepts via in-person and remote interview methods. Our team has deep experience across a variety of industries and can offer complete project management solutions. From facility selection, screener development, creation of a moderator's guide, expert moderation and report development, we deliver actionable recommendations. Visit our Web site for moderator bios and details on our services.

Industries, Markets and Audiences
  • Affluent/Wealthy
  • Automotive
  • Cosmetics
  • Education
  • Entertainment
  • Financial/Investment/Banks
  • Health Care
  • Internet/Web
  • Packaged Goods
  • Pharmaceutical Products
  • Physicians
  • Travel
Moderator Languages Spoken
  • English
  • Farsi
  • French
  • German
  • Spanish

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These companies, organizations and individuals have opted to be listed in this Directory. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind arising out of the use or performance of the products or services provided by those listed.