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Morpace Inc.

Morpace Inc.

Market Research and Consulting

Company Address:
31700 Middlebelt Road
Farmington Hills, MI 48334
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This company is included in the following directories


Customer Contact

Duncan Lawrence, President

Company Description

Morpace is a fully integrated global market research and consulting organization that specializes in custom qualitative and quantitative research. Named the 2014 CASRO Research Organization of the Year, Morpace has expertise in industries including automotive, financial services, health care, retail and consumer goods and technology. Morpace delivers expertise and proprietary solutions in three core areas: brand and communications; market and product development; and customer experience management, including satisfaction, loyalty and retention. Established in 1975, Morpace is one of the fastest-growing marketing research firms in the United States. Morpace is headquartered in Detroit with full-service offices in Los Angeles, London and Shanghai.

Research Services
  • Advertising Research
  • Attitude/Usage Studies
  • Brand Identity
  • Car Clinics
  • Customer Satisfaction Studies
  • Data Analysis
  • Ethnographic Research
  • Focus Group-Moderating
  • Focus Group-Online
  • Gamification
  • Hybrid Research (Qual/Quant)
  • International Research
  • Marketing Research-Full Service
  • Mobile Surveys
  • Multivariate Analysis
  • Online Communities - MROC
  • Online Surveys
  • Product Testing Research
  • Qualitative Research
  • Quantitative Research
  • Social Media Research
  • Text Analytics
  • Word-of-Mouth Research
Industries, Markets and Audiences
  • Advertising Agencies
  • Automotive
  • Automotive Aftermarket
  • Financial/Investment/Banks
  • Health Care
  • Hospitals
  • Household Products/Services
  • Insurance
  • Managed Care
  • Packaged Goods
  • Retailing


Moderators on Staff

Donna Taglione, 900+ sessions, since 1989
Tim Taylor, 750+ sessions, since 1990
Kara Moylan, 700+ sessions, since 2003
Chris Leiman, 400+ sessions, since 2005
Susan Semack, 200+ sessions, since 1995
Gregory Skinner, 500+ sessions, since 1995
Jason Mantel, 250+ sessions, since 2005
Mark Styczenski, 200+ sessions, since 2008
Kea Wheeler, 250+ sessions, since 2011
Erica Ruyle, 600+ sessions, since 2003
Michael Schmall, 150+ sessions, since 2005
Cheri Jamieson, 175+ sessions, since 2006

Company Description

People love numbers and so do we! But in market research, a number without context doesn't tell the whole story. That's where the value of qualitative comes in. Qualitative research captures the story behind the numbers by listening to consumers talk about your brand. These conversations take place in-person or online; individually or in a group. We identify the personal experiences that drive the perceptions of your target market and we turn those insights into actionable solutions. Then you confidently know what moves to make next. Please contact us to find the right method and the right moderator for your next project.

Industries, Markets and Audiences
  • Advertising Agencies
  • Agriculture/Agribusiness
  • Air Travelers
  • Airlines
  • Automotive
  • Automotive Aftermarket
  • Business-To-Business
  • Communications
  • Consumer Durables
  • Consumer Services
  • Consumers
  • Electronics
  • Employees
  • Financial/Investment/Banks
  • Health Care
  • Home Improvement/DIY
  • Hospitals
  • Household Products/Services
  • Information Technology (IT)
  • Insurance
  • International Firms
  • Lawn & Garden
  • Managed Care
  • Manufacturing
  • Mass Merchandisers
  • Medical
  • Office Products
  • Packaged Goods
  • Physicians
  • Retailing
Moderator Languages Spoken
  • Arabic
  • Cantonese
  • English
  • French
  • Hindi
  • Italian
  • Japanese
  • Korean
  • Mandarin Chinese
  • Marathi
  • Portuguese
  • Spanish

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