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Lexicon Branding

Lexicon Branding

Company Address:
30 Liberty Ship Way, Suite 3360
Sausalito, CA 94965
USA
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SourceBook

Customer Contact

David Placek, President
Allen Kohlhepp, Research Director

Company Description

Lexicon Branding has specialized in naming research for over 20 years. Our qualitative and quantitative naming research programs go beyond free associations and fit-to-concept metrics, focusing more on strategic impact potential. Pentium, BlackBerry, Swiffer, Febreze, Scion and Dasani are a few of the names we identified as candidates with the most potential. Lexicon’s approach is guaranteed to uncover the leading indicators of a name’s ability to tell a new story.

Research Services
  • Brand Equity
  • Brand Identity
  • Name Development
  • Name Research
  • Qualitative Research
  • Quantitative Research

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