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DLG Research & Marketing Solutions

Company Address:
1346 Westwick Forest Lane
Houston, TX 77043
USA
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This company is included in the following directories

SourceBook

Customer Contact

Edgardo de la Garza, Partner
Elvia de la Garza-Morales, Partner

Company Description

DLG Research is an independent, full-service research firm that aids clients and suppliers with the successful implementation of research projects by providing field support, sharp moderating, robust results and keen insights that yield actionable conclusions. DLG Research presents a dynamic research approach to each project: understanding clients' needs, knowing the ethnic market, applying analytical thinking and proposing a creative research approach.

Research Services
  • Advertising Research
  • Attitude/Usage Studies
  • Brand Positioning Studies
  • Commercials Testing
  • Communication Strategy Research
  • Consumer Research
  • Copy Testing
  • Ethnic Interviewing
  • Ethnic Research Consultation
  • Ethnographic Research
  • Focus Group-Moderating
  • Marketing Research-Full Service
  • One-on-One (Depth) Interviews
  • Qualitative Research
  • Quantitative Research
Industries, Markets and Audiences
  • Advertising Agencies
  • Airlines
  • Automotive
  • Beverage
  • Communications
  • Construction Industry
  • Consumers
  • Education
  • Environmental
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Grocery/Supermarkets
  • Hispanic
  • Household Products/Services
  • Mass Merchandisers
  • Packaged Goods
  • Pharmaceutical Products
  • Restaurants/Food Service

Moderating

Moderators on Staff

Edgardo de la Garza, 700+ sessions, since 1997
Elvia de la Garza-Morales, 700+ sessions, since 2000

Company Description

Bilingual and bicultural moderators whose professional backgrounds encompass experience from all sides of the business: agency, client and supplier. This grants a richer understanding of the client's position - strengthening the approach to each project, identifying and tending opportunities and intuiting and delivering against clients' stated and unstated needs.

Industries, Markets and Audiences
  • Advertising Agencies
  • Consumers
  • Hispanic
Moderator Languages Spoken
  • English
  • Spanish

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