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Beta Research Corporation

Beta Research Corporation

Company Address:
485 Underhill Blvd.
Suite 200
Syosset, NY 11791
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This company is included in the following directories


Customer Contact

June McPherson, EVP Strategic Planning

Company Description

Beta Research helps industry leaders in media, health care and consumer products get the information they need to connect more effectively with their desired markets. We use both cutting-edge technology and the full spectrum of established approaches to create custom research studies that support strategic business decisions. Beta Research is certified as a women's business enterprise through the Women's Business Enterprise National Council (WBENC).

Research Services
  • Advertising Effectiveness
  • Advertising Research
  • Attitude/Usage Studies
  • Brand Loyalty Studies
  • Brand Positioning Studies
  • Car Clinics
  • Competitor Analysis Evaluation
  • Concept Testing
  • Conjoint Analysis/Trade-Off Analysis
  • Consumer Research
  • Convention Interviews
  • Copy Testing
  • Copy Testing-Online
  • Corporate Image Studies
  • Customer Satisfaction Studies
  • Employee Opinion Studies
  • Executive Interviewing
  • Exit Interviews
  • Eye Tracking
  • Factor Analysis
  • Field Management Services
  • Focus Group-Bulletin Board
  • Focus Group-Facilities
  • Focus Group-Online
  • Focus Group-Web Conference
  • Home-Use Tests
  • Lifestyle Research/Clustering
  • Mail Surveys
  • Mall Interviewing
  • Marketing Research-Full Service
  • Media Research-General
  • Media Research-Print/Publication
  • Medical Interviewing
  • Mobile Surveys
  • Mock Jury Trials
  • Multivariate Analysis
  • New Product Research
  • On-site Interviewing
  • One-on-One (Depth) Interviews
  • Online Communities - MROC
  • Online Surveys
  • Packaging Testing
  • Panels-Mail
  • Panels-Online
  • Panels-Proprietary
  • Political Polling
  • Pricing Research
  • Product Placement
  • Product Testing Research
  • Program Effectiveness Studies
  • Promotion Dev./Evaluation Studies
  • Public Opinion Studies
  • Qualitative Research
  • Qualitative-Online
  • Quantitative Research
  • Readership Studies
  • Repositioning Studies
  • Segmentation Studies
  • Social Media Research
  • Taste Tests
  • Telephone Interviewing/CATI
  • Test Kitchen
  • Tracking Research
  • Usability Testing

Focus Facility

Customer Contact

Gail Disimile, EVP

Company Description

In January 2016, Beta Research will also be launching a new state-of-the-art focus group and usability testing facility. The new 3,500 square foot facility will feature three-tiered stadium seating in the viewing room, an adjacent client lounge, dual-camera filming capability with posting capabilities, the largest two-way mirror commercially available and private underground client parking. Beta will continue to offer you seasoned facilitators and decades of expertise in each step of the process, including study construction, panel selection and response analysis.

Distance From Airport

20 miles

Estimated Travel Time From Airport

30 minutes

Location Type

Office building

Focus Group Facility Features
  • Client Lounge
  • Computer Usability Lab
  • 1-on-1 Room
  • Product Testing Lab
  • Videoconferencing
  • Webconferencing
Additional Amenities Offered
  • Air Conditioning
  • Audio Recording
  • Cameras With Client Control Options
  • Catering Facilities/In-House Chef
  • CD Player
  • DVD Player
  • Flip Chart/White Boards
  • Handicapped Access
  • High Speed Internet
  • Laptop for Hire
  • LCD Projectors
  • Mac for Hire
  • Moderating
  • Onsite Parking
  • PC for Hire
  • Reception/Waiting Room
  • Recruitment
  • Television Monitors
  • Transcription Services
  • Translation Services
  • Video Recording
  • Wireless Internet

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Multiple 24x14 15

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