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Beta Research Corporation

Beta Research Corporation

Company Address:
6400 Jericho Turnpike
Syosset, NY 11791
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This company is included in the following directories


Customer Contact

June McPherson, EVP Strategic Planning

Company Description

Beta Research helps industry leaders in media, health care and consumer products get the information they need to connect more effectively with their desired markets. We use both cutting-edge technology and the full spectrum of established approaches to create custom research studies that support strategic business decisions. Beta Research is certified as a women's business enterprise through the Women's Business Enterprise National Council (WBENC).

Research Services
  • Advertising Effectiveness
  • Advertising Research
  • Attitude/Usage Studies
  • Brand Loyalty Studies
  • Brand Positioning Studies
  • Car Clinics
  • Competitor Analysis Evaluation
  • Concept Testing
  • Conjoint Analysis/Trade-Off Analysis
  • Consumer Research
  • Convention Interviews
  • Copy Testing
  • Copy Testing-Online
  • Corporate Image Studies
  • Customer Satisfaction Studies
  • Employee Opinion Studies
  • Executive Interviewing
  • Exit Interviews
  • Eye Tracking
  • Factor Analysis
  • Field Management Services
  • Focus Group-Bulletin Board
  • Focus Group-Facilities
  • Focus Group-Online
  • Focus Group-Web Conference
  • Home-Use Tests
  • Lifestyle Research/Clustering
  • Mail Surveys
  • Mall Interviewing
  • Marketing Research-Full Service
  • Media Research-General
  • Media Research-Print/Publication
  • Medical Interviewing
  • Mobile Surveys
  • Mock Jury Trials
  • Multivariate Analysis
  • New Product Research
  • On-site Interviewing
  • One-on-One (Depth) Interviews
  • Online Communities - MROC
  • Online Surveys
  • Packaging Testing
  • Panels-Mail
  • Panels-Online
  • Panels-Proprietary
  • Political Polling
  • Pricing Research
  • Product Placement
  • Product Testing Research
  • Program Effectiveness Studies
  • Promotion Dev./Evaluation Studies
  • Public Opinion Studies
  • Qualitative Research
  • Qualitative-Online
  • Quantitative Research
  • Readership Studies
  • Repositioning Studies
  • Segmentation Studies
  • Social Media Research
  • Taste Tests
  • Telephone Interviewing/CATI
  • Test Kitchen
  • Tracking Research
  • Usability Testing


This firm offers proprietary (client specific) panel management services

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