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Smarty Pants®

Smarty Pants®

Company Address:
14 Dove Tree Lane
Jonesborough, TN 37659
USA
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This company is included in the following directories

SourceBook

Customer Contact

Wynne Tyree, President

Company Description

Smarty Pants is a premier youth and family research and strategy firm focused solely on helping clients better understand and connect with kids, tweens, teens and the influential adults in their lives. The company provides unsurpassed research and strategic consulting to domestic and international giants in the toy, technology, food and beverage, video game, apparel, retail, media, restaurant, travel and personal care categories. The team of expert moderators, quantitative researchers and brand strategists conducts traditional and non-traditional research in schools, stores, restaurants, homes and online. U.S. offices include N.Y., San Diego, Chicago, Nashville, Tenn., and Myrtle Beach, S.C.

Research Services
  • Concept Research
  • Ethnographic Research
  • Focus Group-Moderating
  • Observation Research
  • Qualitative Research
  • Quantitative Research
Industries, Markets and Audiences
  • Children
  • Mothers
  • Parents
  • Teens

Moderating

Moderators on Staff

Stephanie Retblatt, 3000+ sessions, since 1995
Wynne Tyree, 3000+ sessions, since 1998
Barbara Zamolsky, 500+ sessions, since 2005
Alisha Snow, 2500+ sessions, since 1998

Company Description

Smarty Pants is a premier youth and family research and strategy firm focused solely on helping clients better understand and connect with kids, tweens, teens and the influential adults in their lives. The company provides unsurpassed research and strategic consulting to domestic and international giants in the toy, technology, food and beverage, video game, apparel, retail, media, restaurant, travel and personal care categories. The team of expert moderators, quantitative researchers and brand strategists conducts traditional and non-traditional research in schools, stores, restaurants, homes and online. U.S. offices include New York; San Diego; San Francisco; Chicago; Nashville, Tenn.; and Myrtle Beach, S.C.

Industries, Markets and Audiences
  • Children
  • College Students
  • Entertainment
  • Foods/Nutrition
  • Mothers
  • Packaged Goods
  • Parents
  • Teens
  • Television
  • Toys
Moderator Languages Spoken
  • English
  • German
  • Mandarin Chinese
  • Spanish

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