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Olson Zaltman

Company Address:
938 Penn Ave., Suite 800
Pittsburgh, PA 15222
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Customer Contact

Lindsay Zaltman

Company Description

Olson Zaltman is a research and consulting firm that helps its clients understand and act upon the unconscious emotional needs and deep psychological motives of their customers. We use ZMET® - our patented research tool - to dig below the surface-level responses consumers provide in more traditional focus groups, surveys and depth interviews. We also use IAE® (Implicit Association Evaluator) to quantitatively measure consumers’ implicit associations. Olson Zaltman has helped many of the world’s most-respected organizations uncover unmet market needs, position brands, launch products and evaluate current advertising and marketing messages. For more information on using ZMET® and IAE® to measure the unconscious mind of the market please visit our Web site.

Research Services
  • Brand Identity
  • Brand Positioning Studies
  • One-on-One (Depth) Interviews
  • Psychological/Emotion Research
  • Qualitative Research

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