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Decision Insight, Inc.

Decision Insight, Inc.

Company Address:
2940 Main St.
Kansas City, MO 64108
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Customer Contact

Cathy Allin, President/CEO

Company Description

Decision Insight is the premier shopper insights and retail strategy firm for businesses who compete at retail. Our best-in-class research professionals and strategic planners measure the impact of shopper strategies using a range of digital technologies, including virtual environments. Our predictive analytic insights lead to activation for our manufacturer, retailer, omnichannel, and etail clients. Integrating innovative research and technology is the hallmark of our success. Named by Path to Purchase Institute as the “purest research house among virtual shopping suppliers,” our approach is Shopper Centric and Retail Forward. We understand that the ultimate measure of a research investment is the result you achieve from the actions you take. Are you ready for results? DI is here to help.

Research Services
  • Concept Development
  • Market/Category Evaluations
  • Modeling/Simulation Studies
  • Packaging Testing
  • Point-of-Purchase Research
  • Pricing Research
  • Product Positioning Studies
  • Shopper Insights
  • Store Simulation Studies
  • Test-Market Simulation
Industries, Markets and Audiences
  • Beverage
  • Candy/Confectionery
  • Fast-Food Industry
  • Grocery/Supermarkets
  • Health & Beauty Aids
  • Mass Merchandisers
  • Packaged Goods
  • Restaurants/Food Service
  • Retailing

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