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Decision Insight, Inc.

Decision Insight, Inc.

Company Address:
2940 Main St.
Kansas City, MO 64108
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Customer Contact

Cathy Allin, President/CEO

Company Description

Decision Insight is the shopper insights and retail strategy firm that uncovers shopper behaviors and motivations to develop effective strategies that win at retail. Three decades of consumer research experience have groomed the team at DI to actively anticipate the emerging needs of manufacturers, retailers and restaurant clients. At Decision Insight, we discover opportunities for our clients, create strategic solutions to best meet those needs, quantitatively validate winning solutions and help activate those solutions in the marketplace. Our expertise in technology-enabled methodology combined with best-in-class research professionals and strategic planners reliably transform consumer insights into successful retail solutions. Our approach is shopper centric and retail forward. We understand that the ultimate success measure of a research investment is the real world results achieved based on the recommended actions you take. Are you ready for results? DI is here to help.

Research Services
  • Concept Development
  • Market Feasibility Studies
  • Market/Category Evaluations
  • Modeling/Simulation Studies
  • Packaging Testing
  • Point-of-Purchase Research
  • Pricing Research
  • Product Positioning Studies
  • Store Simulation Studies
  • Test-Market Simulation
Industries, Markets and Audiences
  • Beverage
  • Candy/Confectionery
  • Fast-Food Industry
  • Grocery/Supermarkets
  • Health & Beauty Aids
  • Mass Merchandisers
  • Packaged Goods
  • Restaurants/Food Service
  • Retailing

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