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MCC Qualitative Consulting

Company Address:
100 Plaza Dr., Suite 100
Secaucus, NJ 07094
USA
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This company is included in the following directories

SourceBook

Customer Contact

Andrea Schrager, President
Mandel Schrager, Exec. Vice President
Debbie Weiss Clark, Director

Company Description

MCC Qualitative Consulting, a dynamic international qualitative research and consulting company offering custom study design and moderating, unlocks the inner voice of the customer™ and helps clients transform insights into action. For almost 30 years, we’ve been the experts in qualitative techniques including focus groups, IDIs, ethnography, projective methodologies, online focus groups and bulletin boards. Our team approach facilitates access to a wide array of expertise, continuity across assignments and optimal learning, helping keep our clients ahead of the ever-changing global marketplace. Utilizing methodologies, projective techniques and moderating styles to address the specific needs of each assignment, our consultants represent diverse outlooks, orientations and experiences that cut across a wide range of industries and populations. Whether it is consumer goods, finance/insurance or medical/pharma/health care, our B2B and B2C expertise includes new products, branding and value proposition, product/package design, advertising, green/environmental marketing, travel, communications, retail, digital media, emerging technologies and gourmet/international/imported products.

Research Services
  • Ethnographic Research
  • Focus Group-Moderating
Industries, Markets and Audiences
  • Environmental
  • Financial/Investment/Banks
  • Pharmaceutical Products

Moderating

Moderators on Staff

Andrea Schrager, 2500+ sessions, since 1984
Mandel Schrager, 2500+ sessions, since 1985

Company Description

Unlocking the inner voice of the consumer and generating actionable results takes innovative skills, experience and keen intuition. MCC, a dynamic research/consulting company, teams with domestic and international clients to anticipate trends and optimize insights - uncovering new opportunities to insure they stay ahead of the changing global market. Our consultants use qualitative and quantitative methodologies including focus groups, online modalities, depth interviews, quali-quant, ethnography, usability and eye-tracking. Expertise includes B2B/financial/communications/emerging technologies/retail/new products/travel/pharma/advertising.

Industries, Markets and Audiences
  • Business-To-Business
  • Children
  • Direct Marketing/Direct Response
  • Financial/Investment/Banks
  • Foods/Nutrition
  • Health Care
  • Insurance
  • Internet/Web
  • Pharmaceutical Products
  • Telecommunications
Moderator Languages Spoken
  • English

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