Customer Lifecycle, LLC

SourceBook

Customer Contact

Karin A. Ferenz, Principal

Company Description

Global research-based consultancy that works with clients to get more value and better business results from research through improved deployment and integration of research findings and customer requirements into the day-to-day management and operations of the organization. We work with B2B/B2C companies to plan and conduct primary research to accurately identify and measure requirements for customer acquisition, satisfaction and loyalty, share-of-wallet growth and retention. Consulting approaches and research methodologies are like artists’ paint brushes - tools that innovatively used enable new perspective, create vision, result in thinking what no one else has thought before to create work of unusual and lasting value. With our clients, we are committed to this kind of achievement.

Research Services

• Attitude/Usage Studies
• Brand/Image Development
• Business-To-Business Research
• Competitor Customer Research
• Conjoint Analysis/Trade-Off Analysis
• Consumer Research
• Customer Loyalty
• Customer Recovery Studies
• Customer Satisfaction Studies
• Employee Opinion Studies
• Industrial Research
• International Research
• Market Feasibility Studies
• Market Segmentation Studies
• Marketing Research Consultation
• Modeling/Simulation Studies
• New Product Research
• Pricing Research
• Qualitative Research
• Segmentation Studies
• Tracking Research
• Usability Testing

Industries, Markets and Audiences

• Agriculture/Agribusiness
• Business-To-Business
• Chemical Industry
• Computer-Software
• Computers
• Construction Industry
• Consumer Durables
• Consumers
• Electronics
• Financial/Investment/Banks
• Forest Industries
• High-Tech
• Hospitality Industry
• Information Technology (IT)
• Insurance
• Manufacturing
• Paper & Related Products
• Petroleum Products
• Telecommunications
• Tourism
• Travel
• Utilities/Energy