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First Insights

First Insights

Company Address:
401 North Michigan Avenue Suite 1200
Chicago, IL 60611
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This company is included in the following directories


Customer Contact

Lon Taylor, Principal Usability Cnslt.

Company Description

First Insights specializes in usability research and conducts lab-based usability testing, field-based and ethnographic studies, contextual interviews, focus groups and heuristic analysis. We work closely with clients to understand their business, marketing and IT goals before selecting a methodology, thereby helping them save valuable time and development expenses on Web sites, intranets and software initiatives. Our industry verticals include: automotive, airlines and travel, banking, insurance, pharmaceuticals, packaged goods, online retailing and technology.

Research Services
  • Focus Group-Moderating
  • Qualitative Research
  • Usability Testing
Industries, Markets and Audiences
  • Automotive
  • Financial/Investment/Banks
  • Packaged Goods
  • Pharmaceutical Products
  • Travel


Moderators on Staff

Lon Taylor, 500+ sessions, since 1999

Moderator Languages Spoken
  • English

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