Cheryl Stallworth-Hooper, CEO
Firefly Millward Brown (formerly Greenfield Consulting Group), is North America's leading qualitative marketing research firm. We offer a full range of face-to-face, telephone and technology-enhanced research services across consumer and B2B sectors including C-level executives, financial services, professionals and physicians. We work with a network of global partners to offer our clients seamless management of international research projects. Our moderators come from senior-level corporate, agency or consulting backgrounds, bringing a deep understanding of our clients' business situations - the marketing issues, tactics, strategies, consumer and trade-level needs - and a consultative edge to our work. In addition, our experienced team of project managers ensures exceptional project execution from start to finish. Services include all "traditional" qualitative methodologies as well as ethnographies, shopper insights and a host of technology-enhanced tools including interactive online bulletin boards, Web-enabled telephone interviews, Internet-viewable focus groups and hidden-camera research. Our clients recommend us for delivering actionable insights for strategy, brand and communications development, assessment and optimization, brand extension, new product development, Web site usability, ideation and many other areas of importance to clients of all sizes in virtually all categories. We have extensive experience with demographics that include multicultural and Hispanic, African-American, children, tweens, urban and mature adults.