TouchstoneResearch.com

SourceBook

Customer Contact

Steve Burch, President

Company Description

In ancient times alchemists used a special stone - known as a touchstone - to grade the purities of precious metals such as gold and silver. Similarly, Touchstone Research Inc. sets the standard for excellence of work and exceptional customer service. Our clients include the most successful global marketers and biggest players in the digital medium. Client firms range from end clients, advertising, digital/entertainment, marketing and research firms. We have an enviable reputation for innovation and leading-edge solutions that help our clients stay abreast of dynamic consumer markets - and ahead of their competition. Our belief is that marketing research must be as fast-moving, dynamic and ever-changing as is today’s marketplace. Research needs to be current with where people are at today. Projects may be custom ad hoc studies or ongoing insights panel/community development and management. We are experts at creating and managing state-of-the-art custom online proprietary panels that help our clients stay in touch with their customers without budget-busting costs. We can provide a quality program to meet even very tight budget situations with value of service that far exceeds your investment. Our clients are very well known with tremendous brand equity. They chose us and remain with us because of our outstanding technical ability and extremely high-quality work but also because of trust: They trust that we will manage their projects and represent their brand in accordance with their very high expectations and standards.

Research Services

• Advertising Tracking
• Attitude/Usage Studies
• Concept Development
• Concept Research
• Concept Testing
• Consumer Promotion Research
• Consumer Research
• Marketing Research-Full Service
• Media Research-General
• Media Research-Print/Publication
• Media Research-Television
• Media Research-Web
• Name Research
• New Product Research
• Omnibus Surveys-Consumers
• Online Survey Design/Analysis
• Panels-Online
• Promotion Dev./Evaluation Studies
• Web Site Evaluation

Industries, Markets and Audiences

• Apparel/Accessories/Textiles
• Beverage
• Candy/Confectionery
• Cereals
• Children
• College Students
• Consumers
• Entertainment
• Fast-Food Industry
• Foods/Nutrition
• Health & Beauty Aids
• High-Tech
• Internet/Web
• Media
• Mothers
• Packaged Goods
• Parents
• Public Relations
• Retailing
• Teens
• Television
• Toys