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The MSR Group

The MSR Group

Westroads Office Park

Company Address:
1121 N. 102nd Court, Suite 100
Omaha, NE 68114-1947
USA
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This company is included in the following directories

SourceBook

Customer Contact

Rob Noha, Senior Vice President
Sara Martens, Vice President

Company Description

The MSR Group provides companies with strategic insights, using a full range of qualitative and quantitative research to explore perceptions and identify opportunities. Our industry-leading customer satisfaction and advocacy measurement program, APECS®, helps companies improve customer experience and drive revenue. We also provide branding research, advertising and concept testing, feasibility studies and more. Rated one of the world’s top focus group facilities. Quality in-house data collection through our 250-station CATI call center. Independent research services with no outsourcing.

Research Services
  • Audience Response Systems
  • Customer Loyalty
  • Customer Satisfaction Studies
  • Data Collection Field Services
  • Employee Opinion Studies
  • Focus Group-Facilities
  • Online Surveys
  • Qualitative Research
  • Quantitative Research
  • Recruiting-Qualitative
  • Telephone Interviewing/CATI
Industries, Markets and Audiences
  • Advertising Agencies
  • Business-To-Business
  • Consumers
  • Financial/Investment/Banks
  • Health Care
  • Hospitality Industry
  • Insurance
  • Retailing
  • Utilities/Energy

Focus Facility

Customer Contact

Abby Reid, Project Manager

Distance From Airport

15 miles

Estimated Travel Time From Airport

20 minutes

Location Type

Office building

Focus Group Facility Features
  • Client Lounge
  • 1-on-1 Room
  • 1-on-1 Observation
  • Webconferencing

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Multiple 26x16 20
Conference 14x10 20

Phone Facility

Customer Contact

Rob Noha, Senior Vice President

Number of interviewing stations: 250

Number of stations using computer-aided interviewing (CATI): 250

Number of stations monitored on-site: 250

Number of stations monitored off-site: 250

Languages Spoken
  • English

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