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Quester®

Quester®

Company Address:
6500 University Ave., Suite 101
Windsor Heights, IA 50324
USA
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This company is included in the following directories

SourceBook

Customer Contact

Tim Hoskins, Client Relations

Company Description

Quester® is a technology-driven, full-service market research firm, recognized as a 2012 EXPLOR Award finalist. We have developed proprietary technology that allows us to conduct qualitative research on a quantitative scale, with multilingual capabilities. Our online software-based moderator probes deep into a respondent’s thought process allowing us to gather a rich and large set of qualitative data. We use our trained linguists and unique analytical software to break down the data around key themes and ideas, in a short amount of time. This unique methodology allows us the flexibility to approach research objectives through big qual or quantitative designs with a big qual component. Our research solutions are designed for brand managers, research suppliers and company executives.

Research Services
  • One-on-One (Depth) Interviews
  • Qualitative Research
  • Qualitative-Online
  • Software-Qualitative
  • Text Analytics

Software

Customer Contact

Tim Hoskins, Client Relations

Company Description

Quester provides confidence in qualitative research. Employing psychiatric interviewing techniques, our online moderating technology first sheds light to individual psyches, and by identifying abstract ideas within the open-ends, asks follow-up questions. This technology can conduct full one-on-one interviews or probe open-ends in existing online surveys hosted in other platforms. Quester’s analytics engine allows our linguists to easily review thousands of conversations and quantify the themes that emerge. Today, we offer these solutions as a service or through do-it-yourself platforms.

Marketing Research Software Titles
  • Aristotle®
  • Socrates®

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