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In Vivo BVA

In Vivo BVA

Company Address:
900 Broadway, Suite 1002
New York, NY 10003
USA
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Customer Contact

Tom Dilley, President

Company Description

In Vivo BVA is a full-service market research agency providing a wide range of services to help clients develop, optimize and validate a variety of in-store initiatives. What makes In Vivo BVA unique is our belief that behavior is a stronger predictor of in market reality, compared to more typical rational responses (i.e. what people do, not what people say). In order to observe behavior, In Vivo BVA has developed a global network of ShopperLabs(s) to simulate a live store environment, allowing shoppers to behave, react and respond to different test scenarios. The result of this “Real Life” research approach is our ability to provide our clients with findings that are similar to the what will occur in market. The strength of these results are used to provide a volumetric forecast, that has been validated to in market results, that can be used to quantify the value of their initiative. Contact In Vivo BVA if you would like to know about our services. In Vivo BVA – Real Life Thinking®

Research Services
  • Behavioral Economics
  • Benchmark Studies
  • Central Location Interviewing
  • Concept Optimization
  • Concept Research
  • Consumer Research
  • Exploratory Research
  • Eye Tracking
  • In-Store Research
  • Mall Facility
  • Marketing Research-Full Service
  • Merchandising Studies
  • New Product Research
  • One-on-One (Depth) Interviews
  • Package Development Research
  • Packaging Testing
  • Product Testing Research
  • Qualitative Research
  • Quantitative Research
  • Shopper Insights
  • Test-Market Simulation

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