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In Vivo BVA

In Vivo BVA

Company Address:
900 Broadway, Suite 1002
New York, NY 10003
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Customer Contact

Tom Dilley, V.P. Account Management

Company Description

In Vivo BVA is a full-service marketing research agency providing a wide range of capabilities to help clients develop, optimize and validate a variety of in-store variables such as packaging, merchandising and in-store promotion. A pioneer in behavioral research since 1989, In Vivo utilizes a global network of proprietary ShopperLabs® that immerse respondents in a realistic store setting, documenting their natural shopping behavior. This retail research environment spans nearly 3,500 square feet and includes shelves, refrigerators, freezers and displays shoppers would find in their neighborhood stores. Utilizing innovative technology (static eye tracking, mobile eye tracking, neuroscience) within a realistic environment. In Vivo BVA can provide a complete understanding of your designs in-store performance, including a validated volumetric forecast to help clients succeed at retail. Please visit our Web site for more information on how In Vivo BVA can help you succeed at retail.

Research Services
  • Behavioral Economics
  • Benchmark Studies
  • Central Location Interviewing
  • Concept Optimization
  • Concept Research
  • Consumer Research
  • Exploratory Research
  • Eye Tracking
  • In-Store Research
  • Mall Facility
  • Marketing Research-Full Service
  • Merchandising Studies
  • New Product Research
  • One-on-One (Depth) Interviews
  • Package Development Research
  • Packaging Testing
  • Product Testing Research
  • Qualitative Research
  • Quantitative Research
  • Shopper Insights
  • Test-Market Simulation

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