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Axen Research

Axen Research

Company Address:
2898 Rowena Ave., Suite 105
Los Angeles, CA 90039
USA
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This company is included in the following directories

SourceBook

Customer Contact

Jennifer Karsh

Company Description

Axen is a boutique market research firm specializing in creative, qualitative research. We connect our clients to their consumers in order to create stronger and more profitable brands, products and services. We are a full-service firm, best known for in-context research. Creativity informs our approach, from our hand-tailored research design, to our proprietary screening process and our creative deliverables, such as insights documentaries and real-time reports. Our trilingual research team travels across the U.S. and abroad, immersing our clients in the hearts and minds of their consumers.

Research Services
  • Brainstorming/Idea Generation
  • Brand Positioning Studies
  • Business-To-Business Research
  • Commercials Testing
  • Concept Development
  • Concept Optimization
  • Concept Testing
  • Consumer Research
  • Customer Loyalty
  • Ethnic Interviewing
  • Ethnographic Research
  • Focus Group-Bulletin Board
  • Focus Group-Moderating
  • In-Store Research
  • Marketing Research-Full Service
  • Media Research-Television
  • One-on-One (Depth) Interviews
  • Package Development Research
  • Qualitative Research
  • Usability Testing
Industries, Markets and Audiences
  • Advertising Agencies
  • Beverage
  • Candy/Confectionery
  • Cereals
  • Children
  • College Students
  • Consumers
  • Entertainment
  • Fast-Food Industry
  • Foods/Nutrition
  • Health & Beauty Aids
  • Hispanic
  • Mothers
  • Packaged Goods
  • Paper & Related Products
  • Shopping Centers
  • Teens
  • Toys

Moderating

Moderators on Staff

Jennifer Karsh, since 1999
Pablo Flores, since 2008
Allison Saunders, since 1985
Lanie Richberger, since 2006
Cheryl Caddick, since 2008

Company Description

As moderators, we are skilled in the art of conversation. We build a genuine rapport with consumers that leads to deep insights. We have decades of collective experience working with consumers across a broad range of topics and industries. Our proprietary screening process ensures getting the right respondents for your project. We employ a variety of creative exercises and projective techniques that get consumers to open up - even on the most sensitive topics. We deliver broadcast-quality Insights Documentaries that are a vibrant, inspiring way to share findings with your team. Our passion for the qualitative research process translates to the care with which we handle each project – no matter the size or scope.

Company Video

Industries, Markets and Audiences
  • Advertising Agencies
  • Air Travelers
  • Apparel/Accessories/Textiles
  • Beverage
  • Business-To-Business
  • Candy/Confectionery
  • Cereals
  • Children
  • College Students
  • Consumer Durables
  • Consumer Services
  • Consumers
  • Cosmetics
  • Entertainment
  • Fast-Food Industry
  • Foods/Nutrition
  • Generation X/Y
  • Grocery/Supermarkets
  • Health & Beauty Aids
  • Health Care Products-Natural
  • Hispanic
  • Household Products/Services
  • Mothers
  • Mothers-Expectant
  • Office Products
  • Packaged Goods
  • Paper & Related Products
  • Parents
  • Seniors/Mature
  • Teens
  • Television
  • Television-Cable/Satellite
  • Tourism
  • Toys
  • Travel
Moderator Languages Spoken
  • English
  • Portuguese
  • Spanish

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