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California Consultants for Hispanic Research

1st & 2nd Generation Hispanics - Consumer and Shopper Insights

Company Address:
2045 Eleanore Dr.
Glendale, CA 91206
USA
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This company is included in the following directories

SourceBook

Customer Contact

Liliana Caceres, QRCA, LatinoSIG Co-Chair

Company Description

Some clients provided with our services: Abbott, ACNielsen, AztecaAmerica, Banamex, Bank of America, Best Buy, California Lottery, Campbell’s, Cargill, Citibank, Clorox, Colgate-Palmolive, ConAgra, Delta, Disney, Frito-Lay PepsiCo, Ford, General Mills, Home Depot, J&J, Kraft, MAC, Nestle, Nielsen, P&G, Sears, Telemundo, The Ad Council, Toyota, Unified Grocers, Visa, WalMart and most Hispanic agencies.

Research Services
  • Business-To-Business Research
  • Consumer Research
  • Ethnographic Research
  • Focus Group-Moderating
Industries, Markets and Audiences
  • Hispanic

Moderating

Moderators on Staff

Liliana Caceres, 1000+ sessions, since 2000

Company Description

In-culture moderator. Expert on first- and second-gen Hispanics. Consumer insights, CPG, A&U, branding. Concept, ad, package and Web testing. Customer satisfaction, loyalty, purchase intent. Ethnography, focus groups, IDIs, creative and cognitive sessions. Projective techniques. Online/mobile/social media.

Industries, Markets and Audiences
  • Consumers
  • Hispanic
  • Packaged Goods
Moderator Languages Spoken
  • English
  • Spanish

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