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Tony Writer, Founder

Company Description

Drawing upon twenty years of experience, I help brand owners and their agencies solve marketing problems using first-class qualitative research and a custom-designed approach to idea generation. I’m business-savvy, culturally literate, and passionate about my work. Here’s what my clients say: “There is no one I have met that has Tony’s ability to get at the rational and emotional drivers of our customers.” (The Economist). “Tony Writer takes you to a new understanding of your market, consumer and brand through more insights, and deeper insights, than you expected.” (Harley-Davidson). “One of the best research moderators that I have worked with…. We now schedule our research around Tony's availability.” (Sun Products.) “The learning comes back to the boardroom not only bristling with insight, but incisive and pragmatic, too, and thus impossible to dismiss. … when I see Tony's company logo on the cover of a report, I know I'm about to learn something I can really use.” (GWP) “Passionate about finding the exact spot where the brand's promise, the consumer need, and the client's business goals all intersect to deliver results.” (Diageo) “One of only two or three qualitative researchers I am prepared to engage for strategic projects on our brands.” (Coca-Cola).

Research Services

• Advertising Research
• Brainstorming/Idea Generation
• Brand Equity
• Brand Positioning Studies
• Business-To-Business Research
• Communication Strategy Research
• Concept Research
• Consumer Research
• Exploratory Research
• Focus Group-Moderating
• Focus Group-Moderator Training
• New Product Research
• Psychographic Research
• Strategy Research

Industries, Markets and Audiences

• Advertising Agencies
• Affluent/Wealthy
• Automotive
• Beverage
• Consumer Durables
• Financial/Investment/Banks
• Foods/Nutrition
• Household Products/Services
• Media
• Millennials
• Newspapers/Magazines
• Packaged Goods
• Restaurants/Food Service
• Television
• Travel