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Gray Insight

Company Address:
777 E. Tahquitz Canyon Way
Palm Springs, CA 92262
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Customer Contact

Robert Gray, President

Company Description

At Gray Insight, we believe that better research leads to better decisions. We take a strategic approach to give our clients “the right amount of surprise!” Our services include ideation, psychoanalytics, ethnography, laddering and market mapping. We focus on creativity to get real consumer learning and keen insight to pursue new avenues of exploration, fresh ideas and worthwhile recommendations.

Research Services
  • Attitude/Usage Studies
  • Brainstorming/Idea Generation
  • Brand/Image Tracking
  • Concept Research
  • Ethnographic Research
  • Focus Group-Moderating
  • Hybrid Research (Qual/Quant)
  • Market Segmentation Studies
  • Online Surveys
  • Psychological/Emotion Research
  • Qualitative Research

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