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Protobrand

Company Address:
560 Harrison Avenue
Boston, MA 02118
USA
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SourceBook

Customer Contact

Anders Bengtsson, CEO

Company Description

Protobrand is an independent research and branding consultancy that offers a unique perspective on emotional insight mining. Through Meta4 Insight - our online application for metaphor elicitation - we mine the human psyche and uncover the rich, hidden motivations behind people’s behavior. With such insight as a foundation, we craft strategic and creative solutions that result in emotionally-resonant brand relationships.

Research Services
  • Brand Positioning Studies
  • Copy Testing
  • Ethnographic Research
  • Focus Group-Facilities

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