SourceBook
Customer Contact Paulette Eichenholtz, President
Gary Eichenholtz, CEO/CFO
Company DescriptionSecond-generation, family-owned and -operated for 33 years. Validity, integrity, quality, sample frames, stratification, randomization, statistical relevance, margins of error. All the words spoken by the original basement researchers, revered and integrated with 21st-century technologies at FWI. Field full-service company providing qualitative and quantitative research domestically and internationally. On site: focus facility with videostreaming and A/V FTP storage, 60 VoIP, CATI system using CfMC software, full test kitchen adjacent to CLT, 1,200-sq.-ft design-as-you-need facility for large group testing. 16 isolation/fragrance chambers, each with independent, self-evacuating exhaust system guaranteeing no possibility of contamination. Includes sinks with mirrored vanity, washer/dryers, all nonporous wipe-down surfaces, A/V captured. Off-site remote monitoring. FWI hosted and programmed. Available in four U.S. cities. Two owned and operated N.J. mall facilities, each includes 12 CAPI DSL LAN. Nationwide mall intercepts with in-house validations conducted interim study. 21st year successfully executing international research with proprietary FWI network in South America, Europe, Asia, Australia and Africa. In market research, we all gather data faster than ever but at FWI our primary focus continues to be on the quality, validity and representation of that data by maintaining strict protocols for the respondents we invite to participate. No cheaters and repeaters allowed!
Research Services
- Ethnic Interviewing
- Ethnographic Research
- Eye Tracking
- Focus Group-Facilities
- Home-Use Tests
- Interactive Voice Response (IVR)
- International Interviewing
- International Research
- Low Incidence Research
- Mall Facility
- Mall Interviewing
- Medical Interviewing
- Mock Jury Trials
- Movie/Film Previews
- Music Tests
- Neuromarketing Research
- Online Surveys
- Panels-Online
- Product Placement
- Psychological/Emotion Research
- Qualitative Research
- Quantitative Research
- Recruiting-Qualitative
- Sensory Research
- Telephone Interviewing/CATI
- Test Kitchen
Industries, Markets and Audiences
- African-American
- Asians
- Business-To-Business
- Consumers
- Hispanic
- International Firms
- Internet/Web
- Medical
- Middle-Eastern
- Mothers
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