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Incite Marketing Planning

Incite Marketing Planning

Company Address:
125 Park Avenue, 18th Floor
New York, NY 10017
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Customer Contact

Kevin Kruper, Managing Director

Company Description

Incite is a global boutique research consultancy with expertise across a multitude of categories and industries, tailoring the right bespoke design for our clients’ needs, whether ethnographic observation work, brand equity modeling or more complex quantitative digital designs. Our key areas of expertise include branding, segmentation, innovation and behavioral change with over 80% of our work taking place on the global stage. We think like, and are trained as, management consultants, who solve clients’ problems and develop actionable business strategy that initiates change. Through the application of consulting principles (problem definition, hypothesis-based designs, Pyramid Principle) to the world of research, we identify and communicate superior insights to drive decision-making.

Research Services
  • Advertising Research
  • Attitude/Usage Studies
  • Brand Identity
  • Brand Positioning Studies
  • Business-To-Business Research
  • Concept Development
  • Consumer Research
  • Ethnographic Research
  • Hybrid Research (Qual/Quant)
  • Market Opportunity Studies
  • Market Segmentation Studies
  • Marketing Research-Full Service
  • Name Research
  • Package Development Research
  • Pricing Research
  • Segmentation Studies
  • Strategy Research

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