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QRi Consulting

QRi Consulting

Company Address:
30 Charing Cross Road
London WC2H 0DB
United Kingdom
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SourceBook

Customer Contact

Simon Patterson

Company Description

At QRi we help understand the motivations and behavior of your consumers, and help develop strategies that will enhance brand loyalty. QRi Consulting (formerly CRAM International® and QiQ International®) specializes in international qualitative and QualiQuant® research and has over 25 years of experience, both in-person and online, with a network of partners worldwide. Our proprietary Extended Creativity Groups (ECGs®) enable us to dig deeper using consumer psychology to bring to life consumer insights to optimize brand and communication strategy, product design, formulation and packaging. Our QualiQuant® products, which measures emotion, include Lovemarker® and Sensations®.

Research Services
  • Brand Identity
  • Business-To-Business Research
  • Ethnographic Research
  • One-on-One (Depth) Interviews
  • Psychological/Emotion Research
  • Qualitative Research
  • Qualitative-Online
  • Quantitative Research

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