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QRi Consulting

QRi Consulting

Company Address:
30 Charing Cross Road
London WC2H 0DB
United Kingdom
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SourceBook

Customer Contact

Simon Patterson

Company Description

We are specialists in in-depth qualitative and QualiQuant® market research. We help clients understand the psychology and motivations of their consumers by getting ‘inside the consumer mind’ and also by measuring emotion and using in-depth projective techniques. Working in areas as diverse as automotive, digital technology, FMCG, health and well-being, fragrance and flavor and country branding, our tailor-made approach includes: brand development, loyalty and relationships; corporate and brand identity, image and reputation; communication development and evaluation; product innovation, design and sensory; packaging design. Our proprietary methods include ECGs® (Extended Creativity Groups), Lovemarker®, Sensations® and BrandWorld®. We bring alive consumer insights, identify gaps and needs and optimize product, brand and communication strategy.

Research Services
  • Brand Identity
  • Business-To-Business Research
  • Ethnographic Research
  • One-on-One (Depth) Interviews
  • Psychological/Emotion Research
  • Qualitative Research
  • Qualitative-Online
  • Quantitative Research

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