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Emotive Analytics

Company Address:
5862 Delor St.
St. Louis, MO 63109
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Customer Contact

Paul Conner, CEO Chief Emotive Officer

Company Description

Emotive Analytics is a consumer research company that specializes in revealing the emotional dynamics of consumer and shopper behavior to help its clients develop emotionally engaging products, services, and their marketing. Research in neuroscience and psychology has shown that emotions and feelings are the primary drivers of humans, which includes consumer behavior. Emotive Analytics has special expertise in implicit (i.e., automatic, non-intentional, non-controllable, non-conscious and system one) techniques, including both quantitative (e.g., psychophysiological and implicit association) and qualitative (e.g., projectives, relaxed mind state and psychodrama interviewing). Emotive Analytics works with behavioral science experts in relevant fields, many at the Ph.D. level.

Research Services
  • Advertising Research
  • Behavioral Economics
  • Brand Equity
  • Brand Identity
  • Brand Positioning Studies
  • Brand/Image Development
  • Concept Research
  • Consumer Promotion Research
  • Consumer Research Consultation
  • Decision Research Consultation
  • Ethnographic Research
  • Exploratory Research
  • Graphics Research
  • Hybrid Research (Qual/Quant)
  • Image Studies
  • Marketing Research Consultation
  • Motivational Research
  • Neuromarketing Research
  • New Product Research
  • One-on-One (Depth) Interviews
  • Product Positioning Studies
  • Product Purchasing Studies
  • Psychological/Emotion Research
  • Repositioning Studies
  • Shopper Insights

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