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Company Address:
111 Mesk St.
Hamra District , Lodge 1
Jeddah 21313
Saudi Arabia
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Company Description

“DNA builds on its specialization of market research consultancy to advise businesses on efficient and effective ways of addressing consumers, customers and competitors in general environments and foreign target markets. DNA’s expertise lies in guiding partners to drive revenues forward with simple yet actionable strategies built on solid market and consumer understanding. Our services are divided under three verticals; Consumer Research to understand consumers and markets, Business Advisory for strategic planning, and Market Measurements for tracking initiative success.”

Research Services
  • Advertising Research
  • Attitude/Usage Studies
  • Brand Equity
  • Brand/Image Tracking
  • Business Plan Development
  • Car Clinics
  • Census Data
  • Concept Testing
  • Distribution Checks
  • Eye Tracking
  • Industrial Research
  • Marketing Research-Full Service
  • Mystery Shopping
  • Qualitative Research
  • Quantitative Research
  • Segmentation Studies
  • Shopper Insights
  • Software-CAPI (Computer Aided Personal Interviewing)
  • Test-Market Simulation
Industries, Markets and Audiences
  • Automotive
  • Education
  • Government
  • Packaged Goods
  • Real Estate/Development
  • Retailing

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