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Radius Global Market Research

Radius Global Market Research

Company Address:
120 Fifth Ave.
New York, NY 10011
USA
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This company is included in the following directories

SourceBook

Customer Contact

Chip Lister, Managing Director

Company Description

Radius Global Market Research provides its extensive business-building knowledge to marketers looking to achieve measurable success in the global marketplace. Industry leaders choose Radius for our cutting-edge research approaches and experience in 115+ countries. If you are looking to drive innovation and business growth for your organization, Radius can help deliver strategic insights that lead to increased market share and revenue. We offer a broad range of quantitative and qualitative approaches and pride ourselves on research initiatives that are individually crafted to each brand's unique issues. A small sample of the industries we serve include: advertising agencies, automotive, cable and satellite broadcasters, cosmetics, entertainment, financial services, food and beverages, health products, health care, insurance, packaged goods, pharmaceuticals, public relations, technology and telecommunications.

Research Services
  • Advertising Claim Substantiation
  • Advertising Tracking
  • Attitude/Usage Studies
  • Brand Equity
  • Brand Positioning Studies
  • Brand/Image Tracking
  • Concept Optimization
  • Conjoint Analysis/Trade-Off Analysis
  • Corporate Image Studies
  • Customer Loyalty
  • Customer Satisfaction Studies
  • Eye Tracking
  • Home-Use Tests
  • International Research
  • Legal Research
  • Market Segmentation Studies
  • Marketing Research-Full Service
  • Mystery Shopping
  • Online Surveys
  • Packaging Testing
  • Pricing Research
  • Product Positioning Studies
  • Product Testing Research
  • Tracking Research
Industries, Markets and Audiences
  • Affluent/Wealthy
  • Beverage
  • Candy/Confectionery
  • Cereals
  • Communications
  • Consumer Durables
  • Consumer Services
  • Cosmetics
  • Electronics
  • Entertainment
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Health & Beauty Aids
  • Insurance
  • Packaged Goods
  • Paper & Related Products
  • Pharmaceutical Products
  • Restaurants/Food Service
  • Telecommunications
  • Tourism
  • Transportation

Panel

Customer Contact

Chip Lister

Company Description

Radius' proprietary Know More™ Internet panel represents over 3.4 million households, with over 6 million consumers in the U.S. and over 1.5 million consumers in Canada, the U.K. and Europe, Australia and Scandinavia. This size and reach allow Radius Global Market Research to support both ad hoc and ongoing tracking studies that require detailed quotas across gender, age, ethnicity and geography. Know More™ is a multi-sourced panel, using 15 to 25 different sources and a variety of methodologies. This allows us to provide a composition that reaches beyond the panelists to include other household members, including children, teenagers and seniors — groups that can be difficult to reach online.

Panel Titles and Features
Know More™ Internet Panel Size: 6,000,000 Panel Type: Online

This firm offers proprietary (client specific) panel management services

Mystery Shopping

Customer Contact

Chip Lister

Level of Mystery Shopping Services

Full service

Types of Mystery Shopping Services Offered
  • Competitor Shops
  • Incentive Based Programs
  • Merchandising Services
  • Online Reporting
  • Merchandising Audits
  • Price Audits
Industries/Sectors Served
  • Business
  • Entertainment
  • Financial Services
  • Health Care
  • Hospitality
  • Retail
  • Service (hotel,travel etc.)
Geographic Scope of Shopping Services
  • Asia Japan
  • Asia South East
  • Asia Western
  • Australia/NewZealand
  • Canada Eastern
  • Canada Central
  • Canada Western
  • Caribbean
  • Central America
  • Europe Eastern
  • Europe Central
  • Europe Western
  • Mexico
  • Middle East
  • South America
  • USA Mid Atlantic
  • USA MidWest
  • USA Mountain
  • USA Northeast
  • USA NorthWest
  • USA South Atlantic
  • USA South Central
  • USA SouthWest
  • USA Pacific Coast

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