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Horowitz Research

Company Address:
270 North Ave.
Suite 805
New Rochelle, NY 10801
View Map

This company is included in the following directories


Customer Contact

Adriana Waterston, SVP, Insights and Strategy

Company Description

For over 30 years, Horowitz Research has been a leading provider of turnkey qualitative and quantitative research project management, analysis and consulting. Well-known for our proficiency conducting Hispanic and multicultural research, we provide cutting-edge perspective on America’s black, Latino, Asian, LGBTQ and disabled consumers, among others. We are pioneers in the study of the Transcultural Effect™ and its implications on total market strategies for the new general market. Let our staff of expert multicultural, multilingual moderators and ethnographers bring your consumer story to life through our innovative, proprietary techniques and “out of the box” approaches to traditional qualitative and quantitative research services. Clients turn to us for focus groups/online focus groups, Insights Gatherings™, in- or out-of-home ethnographies and videographies, IDIs/dyads/triads, interactive online communities, usability testing, product testing and programming testing in addition to our full suite of quantitative service offerings.

Research Services
  • Advertising Effectiveness
  • Attitude/Usage Studies
  • Concept Testing
  • Ethnic Research Consultation
  • Ethnographic Research
  • Focus Group-Moderating
  • Marketing Research-Full Service
  • Online Communities - MROC
  • Pricing Research
  • Usability Testing
Industries, Markets and Audiences
  • Advertising Agencies
  • African-American
  • Asians
  • Entertainment
  • Hispanic
  • Media
  • Millennials
  • Television
  • Television-Cable/Satellite


Moderators on Staff

Howard Horowitz, 1500 sessions, since 1983
Adriana Waterston, 1000 sessions, since 2001
Nuria Riera, 100 sessions, since 1999
Mariela Cufre, 400 sessions, since 2009
Matt Zuckerman, 100 sessions, since 2010
Nicole Ogando, 100 sessions, since 2013
Mariana Diaz-Wionczek, 500 sessions, since 2004

Company Description

For 30 years Horowitz has delivered full-service and a la carte research domestically and internationally. Our approach to research design/analysis ensures you get not only answers to questions but findings contextualized to inform strategic business decisions. Our moderators develop great rapport with subjects on a range of topics: TV programming, sports, advertising, new technology, travel and social/political issues. Qualitative B2B and B2C services include focus groups/online focus groups, one-on-one/dyads/triads, ethnography, videography and online community research. We're known for our expertise among Latino, multicultural and international consumers. Our bilingual (English/Spanish) moderators include Adriana Waterston, Mariana Diaz-Wionczek, Mariela Cufre, Nuria Riera and Nicole Ogando.

Industries, Markets and Audiences
  • Advertising Agencies
  • African-American
  • Arts and Culture
  • Asians
  • Associations
  • Business-To-Business
  • Children
  • College Students
  • Communications
  • Consumer Services
  • Education
  • Educators (Schools/Teachers)
  • Employees
  • Entertainment
  • Executives/Management
  • Film/Movie
  • Gay & Lesbian
  • Generation X/Y
  • Health & Beauty Aids
  • High-Tech
  • Hispanic
  • Internet/Web
  • Media
  • Middle-Eastern
  • Millennials
  • Newspapers/Magazines
  • Non-Profit/Fund Raising
  • Public Affairs
  • Radio
  • Seniors/Mature
  • Teens
  • Telecommunications
  • Television
  • Television-Cable/Satellite
  • Travel
Moderator Languages Spoken
  • English
  • Spanish

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