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Horowitz Associates, Inc.

Company Address:
270 North Avenue
Ste 805
New Rochelle, NY 10801
USA
View Map


This company is included in the following directories

SourceBook

Customer Contact

Howard Horowitz, President
Adriana Waterston, V.P. Mktg. & Bus. Dev.

Company Description

For 25+ years, HAI has delivered general market and in-language, culturally-sensitive research. Our HIP division provides research services on all segments of the Hispanic market. We are also well known for our expertise among multicultural and international consumers and have experience with the LGBT market. Our quantitative services include telephone surveys, online surveys, intercepts and online panels. Our sophisticated approach to research design and analyses ensures you get not only answers to questions but findings contextualized to inform strategic business decisions. On the qualitative side, we offer focus groups/online focus groups, IDIs/dyads/triads, ethnography, videography and social network/custom online community research. We know that good qualitative research starts with excellent qualitative researchers. Our highly-experienced moderators and ethnographers know just how to develop great rapport with research participants on a range of topics, including but not limited to: TV programming, sports, entertainment, advertising, new technology, travel and social/political issues. Plus, our professional videography and editing services add context and richness to any research endeavor.

Research Services
  • Ethnic Research Consultation
  • Ethnographic Research
  • Focus Group-Moderating
Industries, Markets and Audiences
  • Entertainment
  • Hispanic
  • Non-Profit/Fund Raising
  • Telecommunications

Moderating

Moderators on Staff

Howard Horowitz, 1100 sessions, since 1983
Adriana Waterston, 350 sessions, since 2001
Nuria Riera, 85 sessions, since 1999
Mariela Cufre, 40 sessions, since 2009
Stephanie Wong
Matt Zuckerman

Company Description

HAI delivers full-service and a la carte research with 25 years of experience, across the country and internationally. Our sophisticated approach to research design and analyses ensures you get not only answers to questions but findings contextualized to inform strategic business decisions. Our moderators develop great rapport with subjects on a range of topics, including but not limited to: TV programming, sports, advertising, new technology, travel and social/political issues. Qualitative B2B and B2C services include focus groups/online focus groups, one-on-one/dyads/triads, ethnography, videography and social network/online community research. We’re well-known for our expertise among Latino (Spanish/English; bilingual/bicultural moderators), multicultural and international consumers.

Industries, Markets and Audiences
  • Advertising Agencies
  • Affluent/Wealthy
  • African-American
  • Arts and Culture
  • Asians
  • Business-To-Business
  • Communications
  • Consumer Services
  • Consumers
  • Electronics
  • Employees
  • Entertainment
  • Executives/Management
  • Foods/Nutrition
  • Gay & Lesbian
  • Generation X/Y
  • Health & Beauty Aids
  • Hispanic
  • Hospitality Industry
  • Human Resources/Organizational Dev.
  • International Firms
  • Internet/Web
  • Media
  • Middle-Eastern
  • Non-Profit/Fund Raising
  • Parents
  • Public Affairs
  • Religion/Churches
  • Sports
  • Teens
  • Telecommunications
  • Television
  • Television-Cable/Satellite
  • Travel
  • Utilities/Energy
Moderator Languages Spoken
  • English
  • Spanish

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