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Horowitz Research

Horowitz Research

Company Address:
270 North Ave.
Suite 805
New Rochelle, NY 10801
View Map

This company is included in the following directories


Customer Contact

Howard Horowitz, President
Adriana Waterston, SVP, Insights and Strategy

Company Description

For nearly 30 years, Horowitz Associates has been a leading provider of turn-key qualitative and quantitative research project management, analysis and consulting. Well known for our proficiency conducting Hispanic and multicultural research, we provide cutting-edge perspective on America’s black, Latino, Asian, LGBT and disabled consumers, among others. We are pioneers in the study of the Transcultural Effect™ and its implications on total market strategies for the new general market. Let our staff of expert multicultural, multilingual moderators and ethnographers bring your consumer story to life through our innovative, proprietary techniques and “out of the box” approaches to traditional qualitative and quantitative research services. Clients turn to us for focus groups/online focus groups, Insights Gatherings™, in- or out-of-home ethnographies and videographies, IDIs/dyads/triads, interactive online communities, usability testing, product testing and programming testing, in addition to our full suite of quantitative service offerings.

Research Services
  • Advertising Effectiveness
  • Attitude/Usage Studies
  • Concept Testing
  • Ethnic Research Consultation
  • Ethnographic Research
  • Focus Group-Moderating
  • Marketing Research-Full Service
  • Online Communities - MROC
  • Pricing Research
  • Usability Testing
Industries, Markets and Audiences
  • Advertising Agencies
  • Asians
  • Electronics
  • Entertainment
  • Hispanic
  • Millennials


Moderators on Staff

Howard Horowitz, 1500 sessions, since 1983
Adriana Waterston, 450 sessions, since 2001
Nuria Riera, 100 sessions, since 1999
Mariela Cufre, 200 sessions, since 2009
Stephanie Wong
Matt Zuckerman, 100 sessions, since 2009
Nicole Ogando

Company Description

Horowitz delivers full-service and a la carte research with 30 years of experience, across the country and internationally. Our sophisticated approach to research design and analyses ensures you get not only answers to questions but findings contextualized to inform strategic business decisions. Our moderators develop great rapport with subjects on a range of topics, including but not limited to: TV programming, sports, advertising, new technology, travel and social/political issues. Qualitative B2B and B2C services include focus groups/online focus groups, one-on-one/dyads/triads, ethnography, videography and online community research. We’re well-known for our expertise among Latino (Spanish/English; bilingual/bicultural moderators), multicultural and international consumers.

Industries, Markets and Audiences
  • Advertising Agencies
  • Affluent/Wealthy
  • African-American
  • Arts and Culture
  • Asians
  • Business-To-Business
  • Communications
  • Consumer Services
  • Consumers
  • Electronics
  • Employees
  • Entertainment
  • Executives/Management
  • Gay & Lesbian
  • Generation X/Y
  • Health & Beauty Aids
  • High-Tech
  • Hispanic
  • Hospitality Industry
  • Human Resources/Organizational Dev.
  • International Firms
  • Internet/Web
  • Media
  • Middle-Eastern
  • Millennials
  • Mothers
  • Non-Profit/Fund Raising
  • Parents
  • Public Affairs
  • Religion/Churches
  • Sports
  • Teens
  • Telecommunications
  • Television
  • Television-Cable/Satellite
  • Travel
  • Utilities/Energy
Moderator Languages Spoken
  • English
  • Spanish

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