SourceBook
Customer Contact Jeff Friedlaender, President
George E. Brown III, Sr. Account Executive
Company DescriptionMeyers Research Center is a full-service market research and strategic consulting firm, offering clients a wide variety of innovative services and solutions to complex marketing issues. Capabilities include: shopper insights (consumer decision trees, purchase decision research, shopper marketing measures, shopper segmentation); observational insights (ethnographic immersion, mystery shopping, shadow-shopping, shop-alongs, traffic flow/density); retail insights (controlled store tests, matched market tests, store audits, test marketing, trade surveys); consumer insights (brand equity, brand extension testing, market segmentation, market structure, product/concept/copy/package testing, sensory testing). State-of-the-art technology (advanced mobile technology - PDA handheld devices and smartphone) and visual and emotional technology (eye-tracking), virtual shopping, online, video.
Research Services
- Consumer Research
- Ethnographic Research
- Eye Tracking
- Hybrid Research (Qual/Quant)
- In-Store Research
- Mobile Surveys
- Mystery Shopping
- Observation Research
- Online Surveys
- Point-of-Purchase Research
- Sensory Research
- Shopper Insights
- Store Audits
- Store Control Tests
- Store Simulation Studies
- Trade Surveys
|
