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Sample Solutions

Sample Solutions

Company Address:
200 Carleton Ave.
East Islip, NY 11730
USA
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This company is included in the following directories

SourceBook

Customer Contact

Steve Gittelman, Chief Science Officer
Elaine Trimarchi, Executive Vice President

Company Description

Through Sample Source Auditors™, a division of Mktg Inc., we have created Sample Solutions™, which applies the science it has gleaned from seven years of studying online samples to assist clients in achieving a better sample frame. It all started with the Grand Mean Project® where we studied hundreds of panels around the world. We examine panels for consistency and certify panels for different levels of consistency and quality. With Sample Solutions™, each study is overseen by a sampling scientist with an advanced degree whose sole responsibility is to oversee quality and suggest and enforce best practices. Part of our standard protocol is to embed quality metrics and controls, which we call Q-Metrics™, into surveys we execute so that we can properly diagnose respondent engagement and minimize satisficing. We have chosen our strategic sampling partners by matching them to the grand mean standard to find the best behavioral fit on the market. Our standard practices for quality exceed those of any provider in the industry.

Research Services
  • Business-To-Business Research
  • Consumer Research
  • International Research
  • Online Research Consultation
  • Online Surveys
  • Sampling
  • Telephone Interviewing/CATI
Industries, Markets and Audiences
  • Business-To-Business
  • Consumers

Phone Facility

Customer Contact

Howard Gershowitz, Senior Vice President

Company Description

Mktg., Inc., with 31 years of data collection expertise, has always had a reputation for quality data collection. Our staff has an average tenure of over 25 years in the market research industry. Our CATI facility has been in continuous operation since opening in 1979 and all of our 160 interviewing stations have predictive dialer capability. The Sample Source Auditors division provides unique online sample quality measures and solutions. We offer the quality control metrics needed to insure a consistent data output and give researchers a stable sampling frame.

Number of interviewing stations: 160

Number of stations using computer-aided interviewing (CATI): 160

Number of stations monitored on-site: 160

Number of stations monitored off-site: 160

Languages Spoken
  • English

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