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Target Research Group Inc.

Target Research Group Inc.

Company Address:
515 Airport Executive Park
Nanuet, NY 10954
USA
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Customer Contact

Greg Spagna, CEO

Company Description

Quality full-service company, employee-owned offering design, execution, processing and analytical services since 1986. Expertise in concept, product, advertising and package testing, as well as strategic research for food, beverage, personal care, other CPG, financial and media. New realtime insights™ provides instant online access to statistically-tested data in real time. Our Real Time Insights LIVE enables you to watch and interact live with survey participants during the interview. Legal Research Group with expertise in claims substantiation, intellectual property disputes and misleading advertising issues. Branded services include AdTrac™ for copy testing; PowerTrac™ for concept and product optimization; ConTrac™ for concept screening; PriceTrac™ for price elasticity and optimization; ForeTrac™ for forecasting of new or restaged products; BacTrac™ for new product tracking and customer sat via Internet or IVR responses and instantaneous rewards. We have direct access to state-of-the art CAPI, CATI, IVR and Internet interviewing. Hands-on involvement of seasoned, senior management. Target Research provides value-added service at competitive prices.

Research Services
  • Concept Testing
  • Copy Testing
  • Customer Satisfaction Studies
  • Home-Use Tests
  • Hybrid Research (Qual/Quant)
  • Legal Research
  • Marketing Research-Full Service
  • New Product Research
  • Packaging Testing
  • Product Testing Research
  • Sensory Research
  • Taste Tests
Industries, Markets and Audiences
  • Beverage
  • Financial/Investment/Banks
  • Health & Beauty Aids
  • Legal
  • Packaged Goods

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