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Turtle Bay Institute, Inc.

Company Address:
195 Nassau St.
Princeton, NJ 08542
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This company is included in the following directories


Customer Contact

Kathleen Murphy, President


Moderators on Staff

Kathleen Murphy, 5000 sessions, since 1985

Company Description

Qualitative and quantitative research. Focus groups, individual interviews, idea generation for developing new products and concepts, repositioning existing brands, advertising and brand imagery. Creative workshops with consumers to generate new product ideas. Perceptual mapping of attribute importance and satisfaction. Affiliations: AMA, MRA, QRCA.

Industries, Markets and Audiences
  • Consumers
  • Health Care
  • Packaged Goods
Moderator Languages Spoken
  • English

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