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Directions Research, Inc.

Company Address:
401 E. Court St.
Suite 200
Cincinnati, OH 45202
View Map


Customer Contact

Jim Lane, President

Company Description

Established in 1988, Directions Research Inc. is a privately-held company headquartered in Cincinnati. DRI is a full-service research firm that provides custom-designed solutions tailored to meet client information needs with respect to timing, content, budget and strategic criteria. Types of work we do for clients include product and concept testing systems, conjoint, discrete choice, demand forecasting and modeling, price testing and optimization, brand strategy and tracking, awareness tracking, attitude and opinion, market segmentation and structure and customer value/customer satisfaction. With extensive experience handling research for packaged goods, restaurant, retail, financial services, technology and pharmaceutical companies, DRI executes studies globally among consumers, professionals, medical staff and other business-to-business respondents using a broad selection of data collection methods. Rather than invest in a data collection infrastructure, DRI partners with industry-leading data collection experts who provide high-quality data at competitive prices. This approach keeps DRI focused on creating the best research design for their clients, regardless of data collection methodology. Employing a team of experienced research professionals, DRI is able to meet the most demanding time schedules with polished, presentation-ready conclusions and recommendations. And, with a deep bench of talented marketing scientists and research analysts, DRI provides unique insight and interpretation, not just data.

Research Services
  • Attitude/Usage Studies
  • Brand Equity
  • Brand Positioning Studies
  • Brand/Image Tracking
  • Business-To-Business Research
  • Concept Testing
  • Consumer Research Consultation
  • Customer Satisfaction Studies
  • Forecasting/Trends Research
  • International Research
  • Legal Research
  • Marketing Research Consultation
  • Modeling/Simulation Studies
  • Packaging Testing
  • Product Testing Research
  • Taste Tests
  • Tracking Research

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