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Integrated Research Associates, Inc.

Integrated Research Associates, Inc.

Company Address:
708 Walnut Ave.
Suite 800
Cincinnati, OH 45202
View Map


Customer Contact

Tim Ryan, Partner
Thomas Schmidt, Partner
Jack Owens, Partner

Company Description

Integrated Research Associates Inc. is the leader in custom, in-store research, specializing in designing, executing and analyzing both sales (behavioral) and survey (attitudinal) methodologies. Operating since 1991, we support the world's largest packaged goods manufacturers in obtaining consumer, category and brand insights from real customers in a real-world environment. Research expertise includes in-market testing (Matched Panel & Mini Market), POP intercept interviews, custom panel tracking, trade surveys, shop-alongs, eye tracking, and any research that can be conducted in-store. Integrated has the expertise, flexibility and research toolbox to tailor projects to address specific needs, and often integrates sales and survey techniques to address both the what and the why behind your shopper, brand and category initiative.

Research Services
  • Advertising Effectiveness
  • Consumer Promotion Research
  • Data Analysis
  • Distribution Checks
  • Exit Interviews
  • Eye Tracking
  • Field Management Services
  • Hybrid Research (Qual/Quant)
  • In-Store Research
  • International Research
  • Mall Interviewing
  • Marketing Research-Full Service
  • Mobile Surveys
  • Mystery Shopping
  • New Product Research
  • Observation Research
  • On-site Interviewing
  • Online Surveys
  • Packaging Testing
  • Point-of-Purchase Research
  • Pricing Research
  • Product Testing Research
  • Product/Sample Pick-Up
  • Promotion Dev./Evaluation Studies
  • Shopper Insights
  • Statistical Analysis
  • Store Audits
  • Store Control Tests
  • Test-Market Research
  • Theater Counts & Research
  • Trade Surveys
  • Videotaping

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