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Integrated Research Associates, Inc.

Integrated Research Associates, Inc.

Company Address:
708 Walnut Ave., Suite 800
Cincinnati, OH 45202
USA
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This company is included in the following directories

SourceBook

Customer Contact

Tim Ryan, President
Thomas Schmidt, Exec. Vice President
Jack Owens, Senior Vice President

Company Description

Integrated Research Associates Inc. is the leader in custom, in-store research, specializing in designing, executing and analyzing both sales (behavioral) and survey (attitudinal) methodologies. Operating since 1991, we support the world's largest packaged goods manufacturers in obtaining consumer, category and brand insights from real customers in a real-world environment. Research expertise includes retail environment audits, controlled store tests, POP intercept interviews, custom panel tracking, trade surveys, shop-alongs and videotaping. Integrated has the ability to tailor research to address specific needs and often integrates sales and survey techniques to produce comprehensive results.

Research Services
  • Consumer Research
  • Distribution Checks
  • Exit Interviews
  • Hybrid Research (Qual/Quant)
  • In-Store Research
  • Market Feasibility Studies
  • Marketing Research-Full Service
  • Merchandising Studies
  • New Product Research
  • On-site Interviewing
  • Online Surveys
  • Package Development Research
  • Point-of-Purchase Research
  • Product/Sample Pick-Up
  • Shopper Insights
  • Store Audits
  • Store Control Tests
  • Test-Market Research
  • Videotaping

Mystery Shopping

Customer Contact

Tom Schmidt, Exec. Vice President

Level of Mystery Shopping Services

Full service

Types of Mystery Shopping Services Offered
  • Competitor Shops
  • Incentive Based Programs
  • Merchandising Services
  • Merchandising Audits
  • Price Audits
Industries/Sectors Served
  • Business
  • Financial Services
  • Hospitality
  • Retail
Geographic Scope of Shopping Services
  • USA Mid Atlantic
  • USA MidWest
  • USA Mountain
  • USA Northeast
  • USA NorthWest
  • USA South Atlantic
  • USA South Central
  • USA SouthWest
  • USA Pacific Coast

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