SourceBook
Customer Contact Kenneth S. Roshkoff, President
Company DescriptionFull-service global marketing research consultancy since 1979. Full range of quantitative/qualitative services to support our research-based advisory services. Our analysts and consultants have time-honored partnerships with leading firms within the following sectors: consumer packaged goods, food and beverage, financial services, business-to-business, pharmaceutical, biotechnology, medical technology and equipment and managed care. We are often engaged to optimize the profitable commercialization of new products and product acquisitions, increase product uptake, maximize the value of a brand or portfolio of brands, enhance the effectiveness and ROI of a firm’s sales force. In addition to custom solutions to client research and business problems, we have an array of proprietary innovations (ResponseCheck, ResponseCash, Post-Detail Recall, Message Filter, Detail Simulator, SampleTrak, SampleTrak Rx) that enable us to obtain attitudinal, demographic and psychographic information from early purchasers of newly-launched products, identify low-incidence populations, evaluate physician sales calls, test and refine detail aids and determine ROI from consumer sampling programs. We are dedicated to personalized, proactive and responsive client service, stringent quality controls to ensure data validity and accuracy, sophisticated advanced analytics and thoughtful strategic and tactical advice. We enable clients to improve speed-to-market and achieve sustainable growth.
Research Services
- Attitude/Usage Studies
- Conjoint Analysis/Trade-Off Analysis
- International Research
- Market Opportunity Studies
- Market Segmentation Studies
- Modeling/Simulation Studies
- New Product Research
- Product Positioning Studies
- Qualitative Research
- Tracking Research
Industries, Markets and Audiences
- Bio-Technology
- Managed Care
- Medical/Surgical Products
- Packaged Goods
- Pharmaceutical Products
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