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Marketing Systems Group

Marketing Systems Group

Company Address:
755 Business Center Drive
Suite 200
Horsham, PA 19044
USA
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SourceBook

Customer Contact

Jeff Palish, Sr. Vice President

Company Description

Marketing Systems Group provides innovative products and services designed for the social, market, and user experience research industry. MSG products include GENESYS Sampling, PRO-T-S Dialers, ARCS Panel Management IVR and Web recruiting and the U-Dial Manual Dialing Solution. GENESYS Sampling provides full-service sampling capabilities including RDD, listed samples, business samples, screening services, online/Web sample, address-based sample, sample/list enhancement services including telephone lookup and data appendage as well as cell phone samples. PRO-T-S is a research predictive dialing system designed to improve productivity and quality while reducing costs. ARCS is an all-in-one tool created for panel management, Web/IVR recruiting and data collection. U-Dial was created to mitigate the risks associated with dialing cellular numbers in light of recent FCC adjustments to the Telephone Consumer Protection Act. Other MSG resources include database development, management and analytical capabilities.

Research Services
  • Data Analysis
  • Database Development/M.I.S.
  • Demographic Analysis
  • Forecasting/Trends Research
  • Interactive Voice Response (IVR)
  • Mapping
  • Market Statistics
  • Modeling/Simulation Studies
  • Multivariate Analysis
  • Sampling
  • Site Selection Analysis
  • Software-CATI (Telephone Interviewing)
  • Software-Online Surveys
  • Software-Sampling
  • Statistical Analysis
  • Telephone Number Look-Ups

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