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Marketing Systems Group

Marketing Systems Group

Company Address:
755 Business Center Drive, Suite 200
Horsham, PA 19044
USA
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This company is included in the following directories

SourceBook

Customer Contact

Alan Lambert, Vice President
Tim Antoniewicz, Vice President

Company Description

Marketing Systems Group provides innovative products and services designed for the survey research industry. MSG products include GENESYS Sampling, PRO-T-S Dialers and ARCS Panel Management IVR and Web recruiting. GENEYS Sampling provides full-service sampling capabilities including RDD, listed samples, business samples, screening services, online/Web sample, address-based sample, sample/list enhancement services including telephone lookup and data appendage as well as cell phone samples. PRO-T-S is a research predictive dialing system designed to improve productivity and quality while reducing costs. ARCS is an all-in-one tool created for panel management, Web/IVR recruiting and data collection. Other MSG resources include database development, management and analytical capabilities.

Research Services
  • Data Analysis
  • Database Development/M.I.S.
  • Demographic Analysis
  • Forecasting/Trends Research
  • Interactive Voice Response (IVR)
  • Mapping
  • Market Statistics
  • Modeling/Simulation Studies
  • Multivariate Analysis
  • Sampling
  • Site Selection Analysis
  • Software-CATI (Telephone Interviewing)
  • Software-Online Surveys
  • Software-Sampling
  • Statistical Analysis
  • Telephone Number Look-Ups

Panel

Customer Contact

Alan Lambert

Company Description

Through its ARCS® Systems division, Marketing Systems Group provides technology to automate recruiting, scheduling and collection of data via Web or IVR from proprietary panelists for sensory evaluations, focus groups and central location tests. MSG’s GENESYS Sampling Systems division has assembled a number of best-in-class approaches for various targeting variables, providing a multi-sourced approach tailored to particular projects.


This firm offers proprietary (client specific) panel management services

Software

Customer Contact

Alan Lambert

Company Description

GENESYS Sampling Systems: See GENESYS Sampling Systems listing. PRO-T-S® Telephony Systems: See PRO-T-S® Telephony Systems listing. ARCS®: See ARCS® Systems listing. Survey Database Management Systems: A Web-based storage/browser system for market research tabulations. Point-and-click to tables, spreadsheets or maps for further analysis.

Marketing Research Software Titles
  • PRO-T-S; GENESYS; ARCS IVR

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