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TRC

TRC

Company Address:
1300 Virginia Drive, Suite 200
Fort Washington, PA 19034
USA
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SourceBook

Customer Contact

Richard Raquet, President

Company Description

Primary market research and analytics firm that pairs customized solutions with senior-level attention and the latest choice modeling approaches to help solve business problems. Success in marketing boils down to knowing how and why buyers make choices. Yet most market research studies fail to put these choices front and center. As a result they fail to capture what’s truly important to the consumer. TRC believes that the best type of research asks people to make hard decisions to prioritize their needs and desires. We specialize in the tools and techniques (such as discrete-choice conjoint, product configurator or max-diff) for measuring these choices and use them to help clients develop new products and services, segment customers and prospects in a meaningful way or identify brand strengths and weaknesses.

Research Services
  • Brand Equity
  • Conjoint Analysis/Trade-Off Analysis
  • Customer Loyalty
  • Customer Satisfaction Studies
  • Data Analysis
  • Market Segmentation Studies
  • Modeling/Simulation Studies
  • New Product Research
  • Segmentation Studies
  • Statistical Analysis
  • Tracking Research
Industries, Markets and Audiences
  • Financial/Investment/Banks
  • Health Care
  • Insurance
  • Telecommunications
  • Tourism

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