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Company Address:
1300 Virginia Drive, Suite 200
Fort Washington, PA 19034
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Customer Contact

Richard Raquet, President

Company Description

TRC is a research & analytics firm, specializing in new product research, message and concept development and optimization, pricing research, conjoint analysis, segmentation, brand equity, sat & loyalty. TRC has guided hundreds of clients through innovation challenges over the years and have learned from our own innovations along the way. Our market research experts are experienced and passionate, and collectively approach every assignment 'all in' - no matter the size or complexity. We know the innovation journey can feel uncertain. So let us help you make more informed decisions. Even help you uncover ideas you may not have considered. We specialize in tools and techniques such as discrete-choice conjoint, product configurator or max-diff that involve respondent-friendly and engaging trade-offs.

Research Services
  • Brand Equity
  • Brand Share Studies
  • Concept Development
  • Concept Optimization
  • Concept Research
  • Concept Testing
  • Conjoint Analysis/Trade-Off Analysis
  • Employee Opinion Studies
  • Market Segmentation Studies
  • Multivariate Analysis
  • Name Development
  • New Product Research
  • Package Development Research
  • Pricing Research
  • Quantitative Research
  • Repositioning Studies
  • Segmentation Studies
  • Statistical Analysis
Industries, Markets and Audiences
  • Financial/Investment/Banks
  • Health Care
  • Insurance
  • Telecommunications
  • Tourism

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