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M/A/R/C® Research

M/A/R/C® Research

Company Address:
7850 N. Belt Line Road
Irving, TX 75063
USA
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SourceBook

Customer Contact

Scott Waller

Company Description

M/A/R/C Research is a custom marketing research firm dedicated to helping clients create, evaluate and strengthen their brands. M/A/R/C’s teams design and execute qualitative and quantitative, traditional and online solutions while adhering to a client-service ethic built on being easy to work with and delivering what is promised. Their core competency is measuring attitudes and behaviors to accurately explain and predict market share, revenue and bottom-line impact of a client’s actions. M/A/R/C helps businesses address consumer, channel and B2B marketing issues to launch better products and services, attract and retain valuable customers and build stronger brands. Their proven, marketing issue-focused solutions support clients’ brand-building efforts. M/A/R/C has been successfully designing, executing and analyzing studies to help clients across a range of industries since 1965. They deliver research answers with a business perspective in the language of decision makers. M/A/R/C’s client-service locations are in Dallas (headquarters); Greensboro, N.C.; Nashville, Tenn.; and St. Louis. M/A/R/C - Strong brands start with smart research.

Research Services
  • Attitude/Usage Studies
  • Brand Equity
  • Brand/Image Tracking
  • Business-To-Business Research
  • Concept Optimization
  • Concept Testing
  • Conjoint Analysis/Trade-Off Analysis
  • Consumer Research
  • Customer Loyalty
  • Customer Satisfaction Studies
  • Focus Group-Moderating
  • Market Forecasting
  • Marketing Research-Full Service
  • New Product Research
  • One-on-One (Depth) Interviews
  • Packaging Testing
  • Pricing Research
  • Product Testing Research
  • Qualitative Research
  • Quantitative Research
  • Segmentation Studies
  • Shopper Insights
  • Social Media Research
  • Test-Market Simulation
  • Tracking Research
Industries, Markets and Audiences
  • Building Materials/Products
  • Consumers
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Foods/Nutrition
  • Health Care
  • High-Tech
  • Hospitality Industry
  • Insurance
  • Leisure
  • Packaged Goods
  • Pharmaceutical Products
  • Physicians
  • Restaurants/Food Service
  • Retailing
  • Telecommunications
  • Travel
  • Utilities/Energy

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