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Innovation Focus

Innovation Focus

Company Address:
111 E. Chestnut St.
Lancaster, PA 17602
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Customer Contact

Jen Arnold, Sr. Project Manager

Company Description

Innovation Focus is a premier, full-service market research and new product development consultancy. For 27 years we have provided high-quality, customized services to companies all over the world. Clients include 3M, WD-40, Novartis, DuPont and many others. Our services include all-encompassing Market Research Projects, New Product and Business Development Process and Facilitation, and accredited Innovation Training and Certification. Our Market Research Services include ethnography, focus groups, qualitative online surveys and our own customized processes using proven best practice Voice of the Customer tools and techniques. For New Product and Business Development, Innovation Focus provides simply the best ideation experience imaginable. Real-time art and purpose-driven playful and imaginative activities combine with the rigor of the Focused Innovation Technique™ to deliver an exceptional New Product Concepts/Business Portfolio. Our highly interactive Innovation Training and Certification courses feature hours of NPDP accredited personalized practice in new product development and market research techniques with coaching from knowledgeable experts. Please visit our website!

Research Services
  • Brainstorming/Idea Generation
  • Business Plan Development
  • Business-To-Business Research Consultation
  • Concept Development
  • Concept Research
  • Concept Testing
  • Consumer Research
  • Consumer Research Consultation
  • Data Analysis
  • Ethnographic Research
  • Exploratory Research
  • Forecasting/Trends Research
  • International Research
  • Market Opportunity Studies
  • Marketing Research Consultation
  • Marketing Research-Full Service
  • Name Development
  • New Product Research
  • Observation Research
  • On-site Interviewing
  • One-on-One (Depth) Interviews
  • Product Testing Research
  • Qualitative Research
  • Strategy Research
  • Training

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