SourceBook
Customer Contact Kenneth R. Roberts, President
Company DescriptionFull-service custom marketing research firm provides actionable results for consumer and B2B markets in the U.S. or international. Industries include technology, advertising, arts organizations, financial, health care, education, retail, packaged goods, restaurants, hospitality and automotive. Experience includes concept and product tests, usability testing, tracking studies, customer satisfaction, Web site analysis, package tests, segmentation, price tests, discrete choice, TURF analysis, copy tests and in-depth interviews. Quantitative data collection via the Web or mobile devices (panel or client sample), CATI or in-person intercepts. Qualitative research via in-person focus groups or online groups and bulletin boards.
Research Services
- Advertising Tracking
- Business-To-Business Research
- Concept Testing
- New Product Research
- Pricing Research
- Segmentation Studies
|