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Primary Insights, Inc.

Primary Insights, Inc.

Company Address:
3030 Warrenville Rd., Suite 335
Lisle, IL 60532
USA
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This company is included in the following directories

SourceBook

Customer Contact

Elaine Parkerson, President

Company Description

Every consumer has their own private stories. Accessing those stories can help you solve problems and create better products and services. Primary Insights Inc. goes beneath the surface to discover what really matters. Applying trust, intimacy and innovative research, we create breakthrough results. When your topic is intimate, difficult or emotionally-driven, we are your qualitative research solution.

Research Services
  • Brainstorming/Idea Generation
  • Brand Equity
  • Brand Identity
  • Brand Positioning Studies
  • Brand/Image Development
  • Communication Strategy Research
  • Consumer Research
  • Consumer Research Consultation
  • Exploratory Research
  • Focus Group-Bulletin Board
  • Focus Group-Moderating
  • Marketing Research Consultation
  • New Product Research
  • One-on-One (Depth) Interviews
  • Primary Research
  • Product Positioning Studies
  • Qualitative Research
  • Repositioning Studies
  • Strategy Research
  • Word-of-Mouth Research
Industries, Markets and Audiences
  • Arts and Culture
  • Children
  • Consumers
  • Environmental
  • Foods/Nutrition
  • Gay & Lesbian
  • Generation X/Y
  • Health Care Products-Natural
  • Medical
  • Millennials
  • Mothers
  • Mothers-Expectant
  • Packaged Goods
  • Parents
  • Seniors/Mature
  • Teens

Moderating

Moderators on Staff

Elaine Parkerson, 4000 sessions, since 1985
Barbara Egel, 350 sessions, since 2007

Company Description

Primary Insights Inc. has just one rule about qualitative research: to achieve clients’ objectives in an atmosphere of thoroughness, respect, innovation and honesty. We specialize in topics that are difficult because they are intimate, embarrassing, emotionally-charged or so ordinary that people long ago lost sight of the reasons behind their actions. We find the unvarnished, unarticulated drive that manifests in consumers' decisions and beliefs so you can connect with your consumers' Core Voice in your product and messaging.

Industries, Markets and Audiences
  • Business-To-Business
  • Children
  • Consumer Durables
  • Consumers
  • Executives/Management
  • Gay & Lesbian
  • Health & Beauty Aids
  • Household Products/Services
  • Mothers
  • Mothers-Expectant
  • Packaged Goods
  • Parents
  • Retailing
  • Seniors/Mature
  • Teens
Moderator Languages Spoken
  • English

These companies, organizations and individuals have opted to be listed in this Directory. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind arising out of the use or performance of the products or services provided by those listed.

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