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Company Address:
200 S.E. 1st St., 12th Floor
Miami, FL 33131
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Customer Contact

James Dettore, President/CEO

Company Description

Brand Institute is the global leader in brand name and identity development. Our portfolio of services includes name development, brand strategy/architecture, market research, regulatory support and visual identity solutions. Our consumer and business-to-business nomenclature research utilizes a proprietary panel of global target audience respondents and is conducted via self-administered questionnaires (SAQ). The results are clear, comprehensive, and presented with over 20 years of historical norms to provide context for your decisions. Our pharmaceutical name research combines our marketing research measurements with our proven name safety research methodology, assessing names from both a commercial and regulatory perspective. This research model was developed by our subsidiary, Drug Safety Institute, a team led by experts formerly with global regulatory agencies (FDA, EMA, etc.).

Research Services
  • Advertising Research
  • Attitude/Usage Studies
  • Audience Research
  • Brainstorming/Idea Generation
  • Brand Equity
  • Brand Identity
  • Brand Positioning Studies
  • Brand/Image Development
  • Business-To-Business Research
  • Concept Research
  • Concept Testing
  • Conjoint Analysis/Trade-Off Analysis
  • Consumer Promotion Research
  • Consumer Research
  • Consumer Research Consultation
  • Customer Satisfaction Studies
  • Demographic Analysis
  • E-mail Surveys
  • Ethnographic Research
  • Executive Interviewing
  • Hybrid Research (Qual/Quant)
  • Marketing Research Consultation
  • Marketing Research-Full Service
  • Name Development
  • Name Research
  • New Product Research
  • New Venture Analysis
  • Online Research Consultation
  • Online Survey Design/Analysis
  • Online Surveys
  • Packaging Testing
  • Primary Research
  • Product Positioning Studies
  • Product Testing Research
  • Qualitative Research
  • Qualitative-Online
  • Quantitative Research
  • Questionnaire Analysis
  • Software-Conjoint Analysis
  • Software-TURF Analysis
  • Strategy Research
  • Survey Design
Industries, Markets and Audiences
  • Bio-Technology
  • Consumers
  • Cosmetics
  • Dentists
  • Foods/Nutrition
  • Health & Beauty Aids
  • Health Care
  • Health Care Products-Natural
  • Hospitals
  • Household Products/Services
  • International Firms
  • Managed Care
  • Manufacturing
  • Medical
  • Medical/Surgical Products
  • Nurses
  • Packaged Goods
  • Pharmaceutical Products
  • Pharmacies/Drug Stores
  • Pharmacists
  • Physicians
  • Veterinary Medicine

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