SourceBook
Customer Contact Ron Cosgrove, President
Company DescriptionFull-service qualitative/quantitative marketing research. Domestic and international expertise: pricing, product requirements, packaging, market share, customer satisfaction, brand equity, corporate reputation, segmentation, location studies, A&U, positioning, name, logo and signature testing, media and advertising efficiency, strategic consulting, employee satisfaction. Specialization: information technology (IT)/telecommunications, pharmaceuticals/health care, consumer goods and electronics, business-to-business related (financial services), lottery/gaming, media, social/public affairs, shipping/package delivery, travel/tourism/transportation, sports and automotive.
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