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Thoroughbred Research Group

Thoroughbred Research Group

Company Address:
1941 Bishop Lane
Suite 1017
Louisville, KY 40218
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This company is included in the following directories


Customer Contact

Brad Larson, Vice President Marketing
Vic Walsh, VP, Business Development

Company Description

Thoroughbred Research Group is a full-service research firm dedicated to exceeding client expectations. We have the expertise and infrastructure to conduct every phase of even the most complex, multi-mode research projects. With extensive capabilities in mail, phone, and online research methodologies, you benefit from our 35+ years of marketing research experience. Thoroughbred is known for its rigorous collection of high-quality data and for expert application of quantitative methods in sample design and statistical analysis of data, as well as our application of new technologies to existing survey research methods. Our qualitative team will conduct focus groups (online or traditional), online bulletin boards, in-depth interviews or ethnographies to fully understand the beliefs and preferences of your target audience. The Thoroughbred team of experts will consult with you to determine the most appropriate methodology and research strategy to answer your most challenging questions. Whether quantitative or qualitative, from Brand Health (using our ThoroughBrand® Brand Health tool) to Product Testing and Customer Satisfaction; we are your trusted source for research design, data collection, analytics and reporting. Consultative. Trusted. Dependable.

Research Services
  • Advertising Research
  • Association Membership Studies
  • Brand/Image Tracking
  • Business-To-Business Research
  • Consumer Research
  • Data Analysis
  • Focus Group-Moderating
  • Online Surveys
  • Political Polling
  • Public Opinion Studies
  • Qualitative Research
  • Quantitative Research
  • Telephone Interviewing/CATI
Industries, Markets and Audiences
  • Advertising Agencies
  • Associations
  • Health Care
  • Hispanic
  • Hospitals
  • Newspapers/Magazines
  • Pharmaceutical Products
  • Restaurants/Food Service
  • Utilities/Energy


Moderators on Staff

Mary Lea Quick, 500 sessions, since 1990

Company Description

Thoroughbred Research Group has over 35 years of qualitative research experience providing discussion guide design, facilitation and insightful reporting. As a full-service research firm, we also excel in quantitative services which include mail, phone and online methodologies. We provide questionnaire design, in-house programming and hosting of CATI and Web surveys and analytics and reporting.

Industries, Markets and Audiences
  • Financial/Investment/Banks
  • Health Care
  • Packaged Goods
Moderator Languages Spoken
  • English

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