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Thoroughbred Research Group

Thoroughbred Research Group

Company Address:
1941 Bishop Lane, Suite 1017
Louisville, KY 40218
USA
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This company is included in the following directories

SourceBook

Customer Contact

Brad Larson, Vice President Marketing
Vic Walsh, VP, Business Development

Company Description

National in scope, personal in delivery, Thoroughbred Research Group collaborates with clients in a wide range of public, private and nonprofit industries. We deliver research that is preemptive, proactive, and projective™. Our research delivers more than insight; it brings clarity, confidence and results. You’ll enjoy a dedicated Thoroughbred team that includes senior leadership. The partners are hands-on and accessible. The team communicates with you daily throughout the project providing insight, objectivity and balance. Our full-service capabilities include design, analytics, quantitative data collection (via telephone, Web, mobile and social media), qualitative services including ethnography, focus groups (traditional and online), in-depth interviews, and mall intercepts. Consultative. Trusted. Dependable.

Research Services
  • Advertising Research
  • Association Membership Studies
  • Brand/Image Tracking
  • Business-To-Business Research
  • Consumer Research
  • Data Analysis
  • Focus Group-Moderating
  • Online Surveys
  • Political Polling
  • Public Opinion Studies
  • Qualitative Research
  • Quantitative Research
  • Telephone Interviewing/CATI
Industries, Markets and Audiences
  • Advertising Agencies
  • Associations
  • Health Care
  • Hispanic
  • Hospitals
  • Newspapers/Magazines
  • Pharmaceutical Products
  • Restaurants/Food Service
  • Utilities/Energy

Phone Facility

Customer Contact

Jim Lunger

Company Description

Thoroughbred Research Group is a full-service research firm with over 35 years of experience. Our consultative approach to each engagement ensures the most appropriate methodology is employed, the correct population is surveyed and that the results are meaningful. Services include questionnaire design, telephone interviews, programming and hosting Web surveys, traditional and online focus groups/IDIs, advanced analytics and reporting.

Number of interviewing stations: 220

Number of stations using computer-aided interviewing (CATI): 220

Number of stations monitored on-site: 220

Number of stations monitored off-site: 220

Languages Spoken
  • English
  • Spanish

These companies, organizations and individuals have opted to be listed in this Directory. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind arising out of the use or performance of the products or services provided by those listed.

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