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WestGroup Research

WestGroup Research

Company Address:
3033 North 44th Street, Suite 150
Phoenix, AZ 85018
USA
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This company is included in the following directories

SourceBook

Customer Contact

Beth Smith, Vice President
Wendy Godfrey, Sr. Analyst

Company Description

Arizona's premier full-service research firm, est. 1959. We offer two exceptional focus suites and one mega-group room (24x45), convenient to Sky Harbor Airport, Phoenix, Scottsdale and Tempe. Our facilities offer all amenities including private client entrance and restrooms, spacious viewing rooms with Internet access, dedicated lounges for each suite complete with closed-circuit TV for viewing, wireless Internet access and business center. Hispanic recruitment/translation, ActiveGroup and Perception Analyzer available as well as trapezoidal tables for exceptional viewing. Complimentary stationary video or DVD. Seasoned on-site moderators, analysts and recruiters available for full or partnered service. Data collection services include state-of-the-art interviewing center with 60 CATI stations, remote monitoring, bilingual interviewing, off-site intercepts and store audits available. Sawtooth Ci3 and Query CATI. Benefit from our expertise in executing Web-based, IVR and multimethod studies.

Research Services
  • Advertising Research
  • Attitude/Usage Studies
  • Business-To-Business Research
  • Coding
  • Conjoint Analysis/Trade-Off Analysis
  • Consumer Research
  • Corporate Image Studies
  • Customer Satisfaction Studies
  • Data Analysis
  • Data Collection Field Services
  • Data Crosstabulation
  • Data Entry
  • E-mail Surveys
  • Employee Opinion Studies
  • Focus Group-Facilities
  • Mail Surveys
  • Mock Jury Trials
  • Online Surveys
  • Software-Mobile Surveys
  • Telephone Interviewing/CATI
Industries, Markets and Audiences
  • Educators (Schools/Teachers)
  • Financial/Investment/Banks
  • Health Care
  • Hispanic
  • Housing
  • Insurance
  • Real Estate/Development
  • Retailing
  • Transportation
  • Utilities/Energy

Focus Facility

Customer Contact

Beth Aguirre-Smith

Company Description

Arizona's premier full-service research firm established in 1959. Our facility offers two focus suites and one mega-group room (24x45), convenient to Sky Harbor Airport, Phoenix, Scottsdale and Tempe. On-site moderators and analysts, strong bilingual recruiting, hosting and translation services available. Our omni multipurpose room is suitable for large groups (75+ participants), mock juries or those needing extra space for products, displays or other materials. WestGroup also offers Perception Analyzer and other alternative services.

Distance From Airport

5 miles

Estimated Travel Time From Airport

10 minutes

Location Type

Free standing facility

Focus Group Facility Features
  • Auditorium
  • Client Lounge
  • 1-on-1 Room
  • 1-on-1 Observation
  • Webconferencing

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Conference 20x17 12
Multiple 20x17 15
Multiple 24x44 20

Phone Facility

Customer Contact

Peter Apostol, Vice President

Number of interviewing stations: 60

Number of stations using computer-aided interviewing (CATI): 60

Number of stations monitored on-site: 60

Number of stations monitored off-site: 60

Languages Spoken
  • English

Mystery Shopping

Customer Contact

Beth Aguirre-Smith, Vice President

Level of Mystery Shopping Services

Full service

Industries/Sectors Served
  • Business
  • Entertainment
  • Financial Services
  • Health Care
  • Hospitality
  • Retail
  • Service (hotel,travel etc.)
Geographic Scope of Shopping Services
  • USA SouthWest

These companies, organizations and individuals have opted to be listed in this Directory. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind arising out of the use or performance of the products or services provided by those listed.

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