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Evaluative Criteria, a division of CRG Global

Evaluative Criteria, a division of CRG Global

Company Address:
560 White Plains Road
Suite 330
Tarrytown, NY 10591
USA
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SourceBook

Customer Contact

Diane Halton-Schmid, President

Company Description

Evaluative Criteria Inc. offers full-service quantitative, qualitative and hybrid research. We have expertise in all research methodologies - idea screening, concept/product optimization, attitudinal and segmentation studies, shelf and eye-tracking - and in a wide range of categories. Consider us your global research alternative. We provide a high degree of collaborative consultancy, with coverage in 30 countries. We understand your customers including the mature market, hard-to-reach unacculturated Hispanics, luxury beauty shoppers, medical/dental professionals and more.

Research Services
  • Hybrid Research (Qual/Quant)
  • Low Incidence Research
  • Marketing Research Consultation
  • Shopper Insights
Industries, Markets and Audiences
  • Dentists
  • Health Care
  • Hispanic
  • Millennials
  • Seniors/Mature

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