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Market Research and Brand Strategy

Company Address:
1351 Washington Blvd.
Stamford, CT 06902
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Customer Contact

David Rothstein, CEO

Company Description

For more than three decades, RTi has been providing unparalleled marketing-focused research and brand strategy services to the largest and most highly regarded companies within their respective industries. Our knowledgeable and dedicated team of principals and staff are known for providing insight and answers that lay the foundation for making intelligent business decisions and for not spouting “research-speak.” In addition to our complete offering of traditional research tools and methods, RTi continuously develops specialized products and advanced analytics in support of increasingly complex business decisions. Our clients count on RTi to help them connect the dots, tell the story and influence decisions.

Research Services
  • Advertising Tracking
  • Attitude/Usage Studies
  • Audience Response Systems
  • Brand Equity
  • Brand Positioning Studies
  • Concept Development
  • Concept Optimization
  • Concept Testing
  • Conjoint Analysis/Trade-Off Analysis
  • Customer Satisfaction Studies
  • Home-Use Tests
  • Hybrid Research (Qual/Quant)
  • International Research
  • Market Segmentation Studies
  • Marketing Research-Full Service
  • Name Research
  • New Product Research
  • Packaging Testing
  • Pricing Research
  • Product Positioning Studies
  • Product Testing Research
  • Segmentation Studies
  • Social Media Research
  • Taste Tests
  • Tracking Research
Industries, Markets and Audiences
  • Beverage
  • Financial/Investment/Banks
  • Foods/Nutrition
  • Hispanic
  • Insurance
  • Medical
  • Packaged Goods
  • Pharmaceutical Products

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